Media and adtech

In a complex market where every dollar counts, we helped Sail fundamentally rethink its media performance.

By combining artificial intelligence, first-party data, and offline signals, we optimized every lever to maximize the real impact of its investments.

The result: 549% ROAS, $16M in online revenue, and an increase in average order value, proof that a well-structured approach can transform marketing performance into concrete business results.

In a highly competitive context where local destinations were all fighting for attention, we helped Destination Québec cité maximize the real impact of its media investments.

By combining a 360 media strategy, precise orchestration across touchpoints, and an advanced causal measurement approach, we went beyond visibility to clearly demonstrate the direct impact of media on business outcomes.

Results: over 10.1 million people reached with sustained frequency, more than 200,000 clicks to partner sites with a 30% conversion rate, and a top 3 ranking among Canadian cities for hotel occupancy over eight weeks.

Proof that a well-structured, data-driven media strategy can directly influence the economic performance of a destination.

In a context where Cirque du Soleil needed to orchestrate large-scale digital campaigns while maintaining high performance across diverse and highly competitive markets, we supported their teams in planning and executing strategies tailored to each local reality.

By developing an integrated approach combining brand awareness and performance, we deployed over 100 campaigns across three continents, leveraging high-impact creative formats, media innovation, and intelligent data use to maximize investment efficiency and continuously fuel audience growth.

Result: a sustained ROI ranging from 1500% to 3000% across all campaigns, conversion performance exceeding targets by up to 20%, and a strong ability to maintain—and even improve—ticket sales despite increased investments in brand awareness.

Proof that rigorous strategic orchestration, combined with agile execution and media intelligence, can turn operational complexity into a driver of sustainable performance at an international scale.

In a category where a competitor already dominates attention, Oasis needed to quickly earn a place in consumers’ minds during the most strategic time of the year.

We focused on a simple and effective approach test multiple ideas quickly, identify what truly resonates, then invest only in the best performing content.

With over 75 creative variations launched in just a few days, we turned content into a performance driver.

Result Oasis generated three times more views than competitors, exceeded traffic targets by 67% and achieved a very low cost per engagement. Proof that an agile creative strategy can compete with top brands, even with a limited budget.

Ubisoft aimed to take full control of its media investments and build an in house capability aligned with its operational and business objectives.

We supported their teams end to end, from defining a clear roadmap to selecting and implementing the right technologies across their media, data and analytics ecosystem. Every step was designed to reduce dependencies, streamline operations and increase speed of execution.

By restructuring data, refining audience segmentation and deploying the right tools, Ubisoft significantly improved its ability to plan, activate and optimize campaigns internally.

Result Ubisoft increased its audience segments tenfold, achieved a 127% return on investment within the first year and completed the full implementation in under six months. Proof that internalizing media can quickly drive both efficiency and measurable business impact.

In Quebec, a large portion of the population still underestimates the importance of legal protection, often delaying action until an issue arises.

We focused on a simple approach making complex topics accessible and human. By partnering with trusted local media and using multiple content formats, we reached people where they already consume information.

Video, articles and podcasts each played a specific role to capture attention, spark reflection and shift perceptions.

Result over 1.4 million video views exceeding targets by 472%, strong content overperformance and thousands of completed listens. Proof that a well executed content strategy can truly change how people perceive complex issues like legal protection.

In a context where a significant portion of revenue depends on media investments, Black’s needed to ensure every dollar was generating maximum value.

We combined internal performance data with external market data to uncover hidden opportunities in budget allocation. By developing a custom analytical model, we enabled clear visibility into where to invest more, where to scale back and when to act.

This approach transformed media decision making, shifting from intuition to data driven strategy.

Result a 27% optimization in budget allocation, the identification of five new market opportunities and the discovery of two key investment periods previously untapped. Proof that better data insights can directly improve media performance.

In a complex digital environment involving multiple teams and systems, Air Canada needed to rely on its data to make informed business decisions.

We redesigned the entire analytics architecture to ensure consistent, reliable and actionable data collection. By structuring tagging, aligning data sources and coordinating teams, we reduced inconsistencies that were limiting decision making.

At the same time, we streamlined partner integrations and accelerated marketing activation processes.

Result data discrepancies between analytics and booking systems were reduced by 80%, partner activation time decreased by 50% and more than 200 tags were deployed to enhance data collection. Proof that reliable data is a direct driver of performance and efficiency.

In a model where each participant is responsible for raising their own donations, 24h Tremblant needed to drive engagement at scale and earlier in the year.

We built a full digital strategy combining acquisition, segmentation and personalization. By leveraging existing data to better understand behaviors, we tailored communications at every stage of the journey to drive registration, engagement and fundraising.

This approach strengthened the connection between the cause and participants while expanding audiences.

Result a 2,929% return on ad spend, 126% of the objective achieved and over $3.8 million raised. Proof that a well executed digital strategy can turn engagement into real world impact.

In a context where ticket sales relied heavily on paid media and third party platforms, evenko needed to regain control of its audiences and structure long term growth.

We supported the organization through a full transformation of its digital operations. By defining a clear roadmap, rethinking the role of the website and structuring data, we helped evenko shift from a campaign driven approach to a long term asset driven strategy.

At the same time, we improved user experience, optimized conversion tracking across multiple platforms and introduced personalization strategies to strengthen audience relationships.

Result a 12 month roadmap aligned teams, six personas were defined to better target both B2C and B2B audiences and a progressive transformation of marketing operations was implemented. Proof that a structured vision can sustainably transform marketing performance.

In a context where the main objective was to generate sales calls, HydroSolution needed to better connect digital initiatives to real business outcomes.

We deployed an integrated strategy combining SEO, SEM, display and social media, while implementing call tracking to link each digital interaction to a concrete action. By continuously optimizing campaigns and improving landing pages, we maximized conversion from qualified audiences.

This approach turned visibility into measurable results.

Result sales calls increased by 30%, significantly exceeding the initial objective, over 1,000 forms were generated and more than 150,000 clicks were driven from qualified audiences. Proof that an integrated strategy can directly impact sales.

In a highly competitive travel market, Air Canada Vacations needed to maximize digital performance without relying solely on paid media.

We combined SEO optimization, content strategy and media performance to capture qualified demand and convert it into revenue. By aligning acquisition, content and engagement efforts, we built a cohesive performance driven ecosystem.

This approach turned organic traffic into a tangible revenue driver.

Result organic revenue increased by 72%, return on ad spend reached 4.8x and over 21,000 new subscribers were acquired through a social campaign. Proof that an integrated strategy can turn visibility into revenue.

As National Bank aimed to modernize its brand and increase relevance, it needed to move beyond its role as a financial institution and become a true content creator.

We deployed a structured content strategy centered around a video series distributed across multiple platforms, combined with an evolving media strategy. By leveraging engagement data and retargeting, we refined audiences to maximize content impact.

This approach helped build stronger relationships with audiences.

Result the series generated over 11 million views, reached more than 2.2 million people and achieved an average engagement rate of 11%. Proof that well executed content can shift perception and drive real engagement.

As Energir needed to reach a niche audience of engineers, traditional advertising formats were no longer sufficient.

We tested and deployed a new conversational ad format on LinkedIn, allowing direct engagement through personalized messages delivered in users’ inboxes. By combining precise targeting with an interactive experience, we captured the attention of a highly sought after audience.

This approach transformed a standard channel into a high performance driver.

Result cost per lead decreased by 87%, form submission rate reached 71% and 25% of webinar registrations were driven by this format. Proof that media innovation can drive significant performance gains.

As Nespresso aimed to maximize the value of its audiences, the challenge was to move from generic targeting to behavior based segmentation.

We implemented and activated a data management platform by leveraging CRM data to build advanced segments using clustering models. By identifying the most valuable customer profiles, we deployed highly precise audiences across channels.

This approach turned data into a direct performance driver.

Result revenue per thousand impressions increased by 40%, data matching processes improved significantly and over $75,000 in media efficiency gains were generated within three months. Proof that advanced data usage can quickly drive measurable performance gains.

Dans un contexte où Reitmans devait augmenter ses ventes en ligne dans un environnement très concurrentiel, l’enjeu était de rejoindre efficacement de nouvelles audiences tout en maximisant le rendement des investissements.

On a déployé une stratégie d’acquisition basée sur l’automatisation et l’exploitation des données produit pour diffuser des messages personnalisés à grande échelle. En combinant signaux comportementaux et inventaires en temps réel, on a optimisé la diffusion des campagnes pour atteindre les consommateurs les plus susceptibles de convertir.

Cette approche a permis d’accélérer la croissance tout en améliorant l’efficacité média.

Résultat le retour sur les dépenses publicitaires a été multiplié par 3, le coût par session a diminué de 35 % et le volume de visites a augmenté de 60 %. La preuve que l’automatisation média peut transformer la performance d’acquisition en e-commerce.