Expertises - LoyalT Study

A points card isn’t enough anymore. Loyalty arises through engagement, personalization, and the mobile experience. The best programs don’t just give rewards—they create a relationship. To better understand these dynamics, adviso presents LoyalT, a study of 10,000 Canadians conducted along with Ad Hoc Research. More than just a profile of the industry, it’s a solid benchmark in the evolution of expectations among Quebecers and Canadians, supported by over 25 KPIs. It’s what you need for a real-world understanding of where to invest to strengthen loyalty.

Highlights

Discover the latest trends in loyalty. Based on responses from 10,000 Canadians, surveyed by Ad Hoc Research, we analyze loyalty programs in retail and determine a ranking of the 10 best programs in Quebec, in the rest of Canada, and in Canada as a whole.

LoyalT webinar

Participate in the unveiling of the results of the LoyalT Study. In a live event, we share the underlying trends, our observations, and the loyalty programs that stand apart in Quebec and Canada. Stay tuned for the next edition.

Personalized presentation

In-person or via remote presentation, we share our observations from the study with your team and answer their questions. A session that lets you better understand the trends and identify opportunities for your company.

Personalized LoyalT report: Customized analysis of an existing program

Understand where your program performs well… and where it struggles. With the help of an in-depth analysis of over 25 KPIs, we compare your program to your business sector, your competitors, and the leaders in loyalty. You’ll end up with a detailed report and specific recommendations for rapid activation. (Button: Learn more about the personalized report)

Personalized LoyalT report: Loyalty potential

Analyze your market before investing in loyalty. We base our analysis on LoyalT data to understand your sector of activity, identify what performs well, position your competitors, and evaluate the true potential of a loyalty strategy for your business. (Button: Learn more about the personalized report)

Since 2017, we’ve been conducting the largest study on loyalty in retail in Canada.

In partnership with Ad Hoc Research, we survey close to 10,000 Canadians each year to offer a clear and up-to-date interpretation of the industry. What are the latest expectations of members? What factors actually influence their loyalty? We base our analysis on the methodology of the LoyalT study, based on over 25 KPIs, which goes well beyond the NPS. Our results are disseminated widely across the industry, including in media such as Les Affaires, Strategy, and Retail Insider.

2026 AI Agency of the year

BoomeranG Awards

IDEA Awards

Écho Grand Awards

Search Engine Land Awards - Winner 2025

Search Engine Land Awards Winner 2024

ON Oncon Icon Awards - Winner 2021

Google Search Honours Awards

Gold IDEA Media Award

Google Awards 2025

Google Awards 2024

Excellence in Organizational Health Award 2026 by Dialogue

Client experience & UX

Top 10 best loyalty programs in Canada

December 22, 2025 12 min read

Personalization

The two aspects of loyalty program performance

July 21, 2025 6 min read

Business Strategy

The fall of the Bay: What retailers should learn from it

March 27, 2025 4 min read

Finding answers is in our DNA.

It’s a study of retail loyalty programs in Canada. Conducted by adviso and Ad Hoc Research, LoyalT analyzes the behaviours, expectations, and perceptions of program members, in addition to ranking the best programs in the country.

To identify what actually influences loyalty, understand the latest expectations of members, and adjust your strategies. But also to compare your program’s performance with that of your competitors and top performers through a personalized LoyalT report.

The capacity of your program to engage your customers, be appreciated, and influence behaviour. These levers rely on a few variables: customer experience, the relevancy of offers and content, perceived value, and the level of generosity.

They enable an increase in customer retention as well as purchase and visit frequency while strengthening connection with the brand. Loyalty programs are also a key lever for collecting first-party data at a time when cookies are disappearing.

By combining purchase frequency, usage rate, NPS, and level of engagement. To take things a step further, a personalized LoyalT report evaluates your loyalty program across more than 25 KPIs and compares it to competing and leading Canadian programs.

The largest study of loyalty in the retail sector in Canada

Trusted by leading brands

Canadians are members of 22 programs on average, but actively use 9 of them.