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514-589-4563
4388, rue Saint-Denis, Suite 300,
Montréal, QC, H2J 2L1

See the future for better investments.

Generate concrete results faster, feed your automation systems, prepare for what’s next—it’s all in the realm of the possible. But in reality, the challenge often lies in a lack of internal expertise to maximize ROI and properly prioritize efforts. We make predictive intelligence serve your performance to anticipate marketing results, optimize your investments, influence customer behaviour, and activate insights at scale. We don’t content ourselves with just analyzing the past. We help you better predict the future.

Trusted by leading brands

For 65% of leaders, AI and predictive analytics are major drivers of growth.

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Intelligence that predicts your success.

We transform insights into real-world activation plans.

Identification of future decisions

Get a clear direction. We start by identifying what future decisions to make, the levers to optimize (media, customer, engagement), and the time horizons (short, medium, long term). At adviso, prediction is always grounded by real-world actions in the future.

ROI-oriented predictive modelling

Understand where, when, and how to invest to maximize marketing impact. We use predictive models to anticipate the contribution of channels, messages, and audiences and estimate the impact on revenues and ROI as well as to simulate different investment scenarios.

Optimization of media budget allocation

Optimize your future investments. We use predictive intelligence to recommend the optimal budget allocation, identify saturation points, and prioritize markets, channels, and tactics.

Customer behaviour prediction

Identify the customers that are highly likely to convert. We develop models to predict churn risk and anticipate re-engagement opportunities. These insights directly feed into: automated journeys, engagement systems, and strategies for retention and loyalty.

Marketing activation and automation

Benefit from reliable operational signals. We integrate predictive intelligence into existing ecosystems to prioritize audiences, adapt messages, and launch the right actions at the right moments. These models go well beyond statistical reports. They’re actionable.

Complementarity with performance measurement

Direct your growth by combining measurement and prediction. We use predictive intelligence based on advanced measurement (MMM, causality, incrementality). This serves to safeguard hypotheses, guide future planning, and continually improve the quality of predictions.

Our clients’ results say it all.

85%
accuracy in detecting churn
Reduce customer churn through predictive modeling and AI
Artificial Intelligence +13

In a high-growth context where retention is key to profitability, we helped WeCook turn its data into a competitive advantage.

By building a unified data warehouse and developing an AI-powered churn prediction model, we enabled the team to identify at-risk customers and act proactively, with insights directly usable by marketing teams.

Results: 85% accuracy in detecting at-risk customers, a full implementation completed in just one month despite complex data sources, and a stronger ability to generate advanced insights to optimize marketing operations.

Proof that a strong data foundation, combined with AI, can turn complex data into actionable business decisions.

We master the tools that matter

Why us?

For adviso, predictive intelligence is a marketing activation lever designed to concretely influence media, client, and budget decisions.

Forget SaaS and its generic models, agencies lacking solid interpretation, and firms providing hard-to-operationalize projections. Adviso brings together media expertise, data science, and business strategy to create actionable, integrated models that can be activated quickly.

Finding answers is in our DNA.

How do you identify the customers most likely to convert?

By analyzing past behaviour, customer value, and engagement signals. Predictive models let you identify the customers that are highly likely to convert or be re-engaged in order to prioritize marketing efforts.

Can predictive intelligence reduce churn?

Yes. By identifying the early signals of disengagement, it allows you to intervene before you lose the customer, personalize retention actions, and optimize relationship journeys.

How is predictive intelligence integrated into marketing decisions?

Predictions are transformed into activatable signals that feed engagement systems, automated journeys, media decisions, and CRM. This way, predictive models become operational on an everyday level.

How do you reduce churn before it has an impact on revenues?

Churn can rarely be corrected once it’s visible in results. To effectively reduce it, you need to detect early signals, anticipate high-risk behaviours, and intervene at the right time.

How can I know whether my marketing investments will perform in the coming months?

That requires models for projecting different scenarios and estimating the future impact of marketing decisions before their deployment, going beyond past results, and analyzing the signals that let you anticipate future ROI.

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You know where you want to go.
We know how to get you there.


Tell us what you need and we’ll help you find the best solution.
Contact us or 514-589-4563

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