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514-589-4563
4388, rue Saint-Denis, Suite 300,
Montréal, QC, H2J 2L1

E-commerce growth isn’t coded, it’s planned.

Today, selling online is no longer an advantage. It’s the minimum. Platforms are multiplying, acquisition costs are exploding, and competition is intensifying. To grow, a lot of organizations pile on the tactical decisions: a new platform, a new tool. Often without reviewing the overall model: technology, data, operations, and marketing. E-commerce strategy is therefore becoming essential for realigning efforts in the right direction. 

Trusted by leading brands

By 2029, e-commerce will represent 30% of all retail sales.

Activate Consulting, Technology & Media Outlook 2026 (PDF)
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E-commerce aligned with your business priorities.

We optimize your e-comm growth model, not just your tech.

E-commerce audit

Benefit from help that’s both strategic and technological. We evaluate your entire ecosystem: current performance, customer data, purchase journeys, technological architecture, marketing, operations, logistics, compliance, and internal capacities. This 360 perspective lets us understand where value gets created (and where it gets lost).

1

E-commerce strategy

Access a coherent model for growth that’s aligned with your business objectives. We define the strategic priorities, technological projects, evolution of the e-commerce model, data governance, and tactics to activate. We help you transform your investments into levers for lasting growth.

2

We master the tools that matter

Why us?

We transform your storefront and data into a driver of long-term competitive advantage.

Because e-commerce isn’t a question of traffic, clicks, or tech. It’s a lever for business. Taking a holistic perspective, we look at the tools and data, but also marketing, logistics, compliance, and team expertise. Since we’re 100% agnostic, we’re not here to sell platforms—we help you make decisions that convert.

Our clients’ results speak for themselves.

12
month roadmap
Break free from paid media dependency by building owned assets
Business Strategy +15

In a context where ticket sales relied heavily on paid media and third party platforms, evenko needed to regain control of its audiences and structure long term growth.

We supported the organization through a full transformation of its digital operations. By defining a clear roadmap, rethinking the role of the website and structuring data, we helped evenko shift from a campaign driven approach to a long term asset driven strategy.

At the same time, we improved user experience, optimized conversion tracking across multiple platforms and introduced personalization strategies to strengthen audience relationships.

Result a 12 month roadmap aligned teams, six personas were defined to better target both B2C and B2B audiences and a progressive transformation of marketing operations was implemented. Proof that a structured vision can sustainably transform marketing performance.

+100
locations with synchronized inventory
Unify the e-commerce ecosystem to simplify operations
Ecommerce Strategy +11

In a B2B environment with complex orders and distributed inventory across the country, Groupe Deschênes needed to modernize its digital offering without disrupting operations.

We supported the group in structuring its entire e commerce ecosystem. By harmonizing product data, designing an experience aligned with real world needs and integrating real time availability across more than 100 locations, we enabled customers to access reliable and actionable information.

At the same time, we coordinated the launch of multiple transactional sites and supported the creation of an organization capable of sustaining this transformation.

Result over 100 locations now offer synchronized product availability, 8 transactional sites were launched and a strong foundation was built to support long term e commerce growth. Proof that a structured approach can simplify even the most complex environments.

Finding answers is in our DNA.

What should my e-commerce strategy focus on?

On true levers for value: a clear growth model, unified customer data, and coherent activation between acquisition, retention, and product. A good online business strategy doesn’t increase your tactics, it aligns your organization around growth.

How do you increase profitability without slowing down e-comm growth?

By identifying what actually generates profit, then working on margins, the product mix, the effectiveness of journeys, and loyalty. Not just media budgets.

What data do I really need?

A lot less than you’d think. Data that let you understand the customer, product performance, behaviour on the site, and the real impact of channels. The problem isn’t collecting data, it's making the right data activatable. 

Do I need to change e-commerce platforms?

Not necessarily. We only migrate if the platform limits revenue, speed, or the capacity for integration and generates unnecessary costs. Otherwise, we optimize the existing platform, which is often faster and less risky.

How can AI actually help my e-commerce business?

By serving a clear objective: personalization, prediction, merchandising, or automation. We don’t add AI to follow a trend. We do it to improve what directly influences revenue and the customer experience.

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You know where you want to go.
We know how to get you there.


Tell us what you need and we’ll help you find the best solution.
Contact us or 514-589-4563

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