Email addresses don’t create relationships.
Do you have customers… or just email addresses? After acquisition comes the relationship. Lead nurturing, personalization, automation. They’re powerful levers, but entirely dependent on your data. And when those are fragmented, it’s impossible to create a coherent relationship. A CRM becomes the obvious solution, but a tool alone solves nothing. What you need is a clear strategy. One that connects your data to your customers.
Trusted by leading brands
37% of CRM users report they’ve lost revenue as a direct result of poor data quality.
Your CRM for the entire customer life cycle.
CRM strategy and customer data
Clarify what supports your customer relationship management (CRM). We define what data to collect, how to structure them, and above all how to activate them. We build a clear strategy that prioritizes audiences, customer journeys, and scoring mechanisms.
CRM selection and installation
Rely on our guidance for every stage of your CRM integration. We help you clarify your needs, choose the right platform (Salesforce, HubSpot, Klaviyo, Braze, Adobe), and set up the solution within your martech ecosystem. For migrations, we secure your data and journeys to ensure a seamless transition.
CRM activation
Create communications that really speak to your customers. We design and deploy relationship campaigns (email, SMS), segment your audiences, and implement marketing automation. Our goal: initiatives that are targeted, personalized, engaging, and relevant.
Continuous optimization
Get the most out of your CRM. We test, analyze, and adjust to optimize your journeys, campaigns, and scenarios. We monitor the integration of new data and evolve your capacities, notably with AI.
We master the tools that matter
Why us?
Setting up a CRM is easy. Making it useful is another matter.
We consider your customer relationship management (CRM) across all of your journeys: acquisition, qualification, conversion, loyalty. To achieve this, we ensure your data foundations are solid. Without that, it’s impossible to effectively engage your customers. If needed, we can help you with platform selection—without bias, without imposing tools. Only what creates the most value in your context.
Les résultats de nos clients parlent d'eux-mêmes.
In a category where consumers constantly seek novelty, Boréale needed a way to stay relevant and build a lasting relationship with its audience.
We designed Maîtres Buveurs, a relationship program built to create a direct connection between the brand and its community. By structuring customer data, defining a strong value proposition and deploying automated journeys, we helped Boréale shift from one off communication to continuous engagement.
Result Boréale achieved a 20% email click through rate ten times higher than industry benchmarks, significantly grew its database and implemented automated scenarios that sustain long term engagement. Proof that a strong CRM strategy can turn engagement into sustainable growth.
In a competitive e-commerce market, Revco needed new levers to sustain growth and maximize the value of its existing customer base.
We repositioned email from a tactical channel to a true revenue driver. By analyzing customer data, structuring segmentation and deploying automated journeys aligned with the buying cycle, we enabled the right messages to reach the right customers at the right time.
Result email drove a 10.5x increase in revenue, contributed to 42% of total growth and increased conversion rates by 15%. Proof that a well executed CRM strategy can become a core driver of e-commerce performance.
In a model where each participant is responsible for raising their own donations, 24h Tremblant needed to drive engagement at scale and earlier in the year.
We built a full digital strategy combining acquisition, segmentation and personalization. By leveraging existing data to better understand behaviors, we tailored communications at every stage of the journey to drive registration, engagement and fundraising.
This approach strengthened the connection between the cause and participants while expanding audiences.
Result a 2,929% return on ad spend, 126% of the objective achieved and over $3.8 million raised. Proof that a well executed digital strategy can turn engagement into real world impact.
In a context where ticket sales relied heavily on paid media and third party platforms, evenko needed to regain control of its audiences and structure long term growth.
We supported the organization through a full transformation of its digital operations. By defining a clear roadmap, rethinking the role of the website and structuring data, we helped evenko shift from a campaign driven approach to a long term asset driven strategy.
At the same time, we improved user experience, optimized conversion tracking across multiple platforms and introduced personalization strategies to strengthen audience relationships.
Result a 12 month roadmap aligned teams, six personas were defined to better target both B2C and B2B audiences and a progressive transformation of marketing operations was implemented. Proof that a structured vision can sustainably transform marketing performance.
Finding answers is in our DNA.
What is a CRM strategy?
It’s a marketing strategy that uses customer data to improve interactions and support business objectives.
How does a CRM improve lead generation?
By improving qualification of prospects and contributing to lead nurturing before their transfer to sales. The CRM strategy achieves this using customer data, scoring mechanisms, and marketing automation.
How do you choose the right CRM platform?
That depends on your needs, your customer journeys, and your existing systems and business objectives. A strategic analysis lets you identify the best-adapted platform.
What is a relationship journey in CRM?
A sequence of automated or personalized interactions that accompany a user through each stage of their life cycle, from acquisition to conversion and on to loyalty.
Why standardize customer data in a CRM?
To make your data exploitable. Good data quality facilitates analysis and makes automation and journeys more reliable.
You know where you want to go.
We know how to get you there.
Tell us what you need and we’ll help you find the best solution.
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