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Montréal, QC, H2J 2L1

Scattered data leads to a broken experience.

When customer experiences aren’t personalized because of fragmented data, frustration grows. On both sides. The delay between data and marketing activation is too long. But selecting the right platform while ensuring it communicates well with your other tools also brings its own share of uncertainty. Adviso helps you choose, implement, and activate your customer data platform (CDP).

Trusted by leading brands

Over 70% of consumers expect personalization, and just as many are frustrated by its absence.

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A CDP that creates value.

We deploy progressively and effectively.

Framework for marketing and customer objectives

Benefit from a customer data platform (CDP) suited to your needs. We answer the following questions: What journeys need to be improved? What channels need orchestrating? What types of data need unification? With clear objectives you avoid CDPs that are oversized or poorly integrated into your operational reality.

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Guidance in selecting a CDP

Quickly activate real-world use cases. We help you choose your customer data platform while taking your existing stack into consideration (CRM, emailing platforms, e-commerce tools, analytics) as well as the platform’s capacity to communicate effectively with other tools.

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Deployment of CDP

Benefit from a composable, gradual approach. We integrate prioritized sources, define customer profiles, activate the initial omnichannel use cases, then evolve the platform based on your needs. And we ensure that the CDP truly supports customer experience.

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We master the tools that matter

Why us?

A CDP doesn’t come with a universal user manual. That’s why we always focus on your uses to generate more value.

We quickly deploy your customer data platform to orchestrate real-world customer experiences across your channels. We don’t install a heavy, cumbersome platform, but rather a composable CDP, integrated into the rest of your marketing and data stack. It becomes an actual tool, not merely a database.

Our clients’ results say it all.

85%
accuracy in detecting churn
Reduce customer churn through predictive modeling and AI
Artificial Intelligence +13

In a high-growth context where retention is key to profitability, we helped WeCook turn its data into a competitive advantage.

By building a unified data warehouse and developing an AI-powered churn prediction model, we enabled the team to identify at-risk customers and act proactively, with insights directly usable by marketing teams.

Results: 85% accuracy in detecting at-risk customers, a full implementation completed in just one month despite complex data sources, and a stronger ability to generate advanced insights to optimize marketing operations.

Proof that a strong data foundation, combined with AI, can turn complex data into actionable business decisions.

Finding answers is in our DNA.

What is a CDP (customer data platform)?

A customer data platform allows you to bring together data originating from different tools (CRM, email, e-commerce, analytics) to create a unified, exploitable view of the customer across all of your channels.

What is the purpose of a CDP in marketing?

To orchestrate consistent customer experiences on all of your channels. A CDP lets you activate customer data for personalization, emailing, e-commerce, and omnichannel orchestration, all while reducing data silos.

What is the difference between a CDP and a CRM?

The CDP unifies and activates data; the CRM manages customer relationships. The CRM is centred on management of business interactions. The CDP collects data from multiple sources and makes them activatable for marketing and customer experience.

Is a CDP necessary if I already have a CRM?

Not always, but it’s often useful. When customer data are spread across several tools (CRM, e-commerce, email, web), a CDP lets you unify and activate them in a consistent way.

How do you choose a CDP?

Based on your existing stack and the targeted marketing uses. The choice depends on the current ecosystem (CRM, emailing, e-commerce), use cases for activation, and the capacity of the CDP to effectively integrate with other tools.

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You know where you want to go.
We know how to get you there.


Tell us what you need and we’ll help you find the best solution.
Contact us or 514-589-4563

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