Engaging, relevant emails.

In a category where consumers constantly seek novelty, Boréale needed a way to stay relevant and build a lasting relationship with its audience.

We designed Maîtres Buveurs, a relationship program built to create a direct connection between the brand and its community. By structuring customer data, defining a strong value proposition and deploying automated journeys, we helped Boréale shift from one off communication to continuous engagement.

Result Boréale achieved a 20% email click through rate ten times higher than industry benchmarks, significantly grew its database and implemented automated scenarios that sustain long term engagement. Proof that a strong CRM strategy can turn engagement into sustainable growth.

In a competitive e-commerce market, Revco needed new levers to sustain growth and maximize the value of its existing customer base.

We repositioned email from a tactical channel to a true revenue driver. By analyzing customer data, structuring segmentation and deploying automated journeys aligned with the buying cycle, we enabled the right messages to reach the right customers at the right time.

Result email drove a 10.5x increase in revenue, contributed to 42% of total growth and increased conversion rates by 15%. Proof that a well executed CRM strategy can become a core driver of e-commerce performance.

In a model where each participant is responsible for raising their own donations, 24h Tremblant needed to drive engagement at scale and earlier in the year.

We built a full digital strategy combining acquisition, segmentation and personalization. By leveraging existing data to better understand behaviors, we tailored communications at every stage of the journey to drive registration, engagement and fundraising.

This approach strengthened the connection between the cause and participants while expanding audiences.

Result a 2,929% return on ad spend, 126% of the objective achieved and over $3.8 million raised. Proof that a well executed digital strategy can turn engagement into real world impact.

In a highly competitive travel market, Air Canada Vacations needed to maximize digital performance without relying solely on paid media.

We combined SEO optimization, content strategy and media performance to capture qualified demand and convert it into revenue. By aligning acquisition, content and engagement efforts, we built a cohesive performance driven ecosystem.

This approach turned organic traffic into a tangible revenue driver.

Result organic revenue increased by 72%, return on ad spend reached 4.8x and over 21,000 new subscribers were acquired through a social campaign. Proof that an integrated strategy can turn visibility into revenue.

As National Bank aimed to modernize its brand and increase relevance, it needed to move beyond its role as a financial institution and become a true content creator.

We deployed a structured content strategy centered around a video series distributed across multiple platforms, combined with an evolving media strategy. By leveraging engagement data and retargeting, we refined audiences to maximize content impact.

This approach helped build stronger relationships with audiences.

Result the series generated over 11 million views, reached more than 2.2 million people and achieved an average engagement rate of 11%. Proof that well executed content can shift perception and drive real engagement.