let's work together
514-589-4563
4388, rue Saint-Denis, Suite 300,
Montréal, QC, H2J 2L1

When AI isn’t there to impress, but to deliver.

The rules of marketing have changed. Cookies are disappearing, channels are fragmenting, customer journeys are transforming. ROI remains the objective, but the true impact of investments is becoming hard to measure. Traditional metrics have reached their limits. Only advanced AI solutions allow you to cross-reference the right data fast so you can make informed decisions ahead of your competitors.

Trusted by leading brands

Every dollar invested in AI can generate up to $1.45 in value.

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Marketing performance amplified by AI.

We design AI solutions so you can predict better and act more effectively.

Advanced media analytics (AI and causality)

Measure the real performance of your media investments. We take things further than the metrics presented by platforms: historical data, media signals, and causal methods. We aim to understand what generates growth, compare levers, and guide the arbitrage of budgets.

360-degree customer intelligence (CI360)

Get a clear and exploitable understanding of your clientele enriched by AI. We unify customer data—behaviours, transactions, and interactions—in order to identify high-potential segments, support personalization, and clarify marketing decisions through a truly integrated perspective.

Marketing mix modelling (MMM)

Measure the actual contribution of each marketing lever to business results. We deploy a predictive model based on AI that enables a holistic view of marketing performance, better budget planning in the medium and long term, and optimized investments.

Causal AI

Clarify the real effect of your marketing actions. We control variables to measure the incrementality of your campaigns, distinguish correlation from causation, and strengthen the credibility of marketing decisions in the eyes of management.

Advanced Measurement

Optimize your marketing performance thanks to powerful modelling supported by AI. We combine attribution, incrementality, predictive models, and business data to produce optimizations and reports that are simultaneously credible, consistent, and actually exploitable.

Synthetic Users

Test your hypotheses before exposing them to real customers. We simulate audience behaviour to reveal motivations, needs, and perceptions. This AI solution lets you explore marketing scenarios and validate journeys or messages before their deployment.

AI audience planner

Prioritize your audiences and your budgets. We use AI to identify key audiences, estimate their potential, and align media investments with business objectives to support clear and consistent decisions.

We master the tools that matter

Why us?

At adviso, there are no black boxes. We don’t sell the latest tech platform or overly parameterized proprietary solutions. In short, we’re 100% agnostic.

We design and deploy integrated AI solutions using a buy or build approach depending on what creates value for you. Well-considered tools to clarify action, not to complicate interpretation, because AI only has value when it's understood. Our role: to identify and deploy the AI solution that is actually useful for your marketing teams and leadership.

Our clients’ results say it all.

85%
accuracy in detecting churn
Reduce customer churn through predictive modeling and AI
Artificial Intelligence +13

In a high-growth context where retention is key to profitability, we helped WeCook turn its data into a competitive advantage.

By building a unified data warehouse and developing an AI-powered churn prediction model, we enabled the team to identify at-risk customers and act proactively, with insights directly usable by marketing teams.

Results: 85% accuracy in detecting at-risk customers, a full implementation completed in just one month despite complex data sources, and a stronger ability to generate advanced insights to optimize marketing operations.

Proof that a strong data foundation, combined with AI, can turn complex data into actionable business decisions.

Finding answers is in our DNA.

Why use AI solutions to measure marketing performance?

Because the traditional metrics are no longer sufficient, especially with the coming disappearance of third-party cookies. AI deals very well with complexity and goes beyond the biases of platforms to measure the true impact of marketing investments.

What is the purpose of marketing mix modelling (MMM)?

It measures the actual contribution of each marketing lever to business results. MMM is particularly useful for planning budgets, comparing channels, and simulating scenarios, especially when traditional attribution becomes insufficient.

What is the difference between attribution, incrementality, and causal analysis?

Attribution describes where a conversion occurred. Incrementality explains what actually provoked it, as does causal analysis, but the latter does so by isolating the effect of a marketing action from other variables.

What is Advanced Measurement in marketing?

It’s an approach that combines attribution, incrementality, predictive models (MMM), and business data. The objective isn’t perfect measurement, but one that is sufficiently robust to guide decisions.

What is the purpose of Synthetic Users in marketing?

It’s to perform user research with fictional customer profiles created by AI. They serve to test scenarios, explore hypotheses, and reduce risk before real-world deployment. 

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You know where you want to go.
We know how to get you there.


Tell us what you need and we’ll help you find the best solution.
Contact us or 514-589-4563

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