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514-589-4563
4388, rue Saint-Denis, Suite 300,
Montréal, QC, H2J 2L1

Technology doesn’t create loyalty. Strategy does.

Where should you get started to create a loyalty program? That’s often the question we get when customer acquisition costs skyrocket. In an emergency, many turn to customer retention…  but without a strategy. Or even worse, they decide to start with the tech. The result: programs that cost more than they bring in. ROI comes into play as part of a loyalty strategy. And it begins with your data, customer behaviours, and business objectives. 

Trusted by leading brands

Loyalty programs boost visits and purchase concentration among more than 35% of members.

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From data to loyalty.

We develop loyalty programs that generate real ROI.

Behaviour analysis

Identify where loyalty gets created. We analyze customer behaviour and existing data to understand the mechanics of loyalty and what actually influences your clientele.

1

Financial modelling

Validate return on investment (ROI) before investing. We evaluate the impact of a loyalty program on retention, purchase frequency, and customer lifetime value to confirm its alignment with your business objectives. 

2

Loyalty program design

Create a program in which every detail has been thought through. We take our inspiration from the best programs and practices in your industry to define the value proposition, reward parameters, and features and create an engaging customer experience. 

3

Technology selection and integration

Choose a technology adapted to your loyalty strategy. We help you identify the right platform based on your needs and constraints, compare the options, and integrate your selection effectively into your martech ecosystem.

4

Market entry

Give your program momentum. We support the launch and marketing to accelerate adoption and quickly generate initial results. 

5

We master the tools that matter

Why us?

Before the rewards or tech, we need to talk strategy and ROI.

For us, a loyalty program must guarantee actual value, both for your company and for your customers. To achieve this, we start with your customer data and what actually works in the marketplace. We know what we’re doing, because we conduct the LoyalT Study, the largest study of retail loyalty programs in Canada. With over 30 years of cumulative experience, our experts know how to guide you every step of the way, right up until the launch.

Our clients’ results say it all.

20%
email CTR
Turn occasional drinkers into an engaged community
Customer Engagement & Loyalty +7

In a category where consumers constantly seek novelty, Boréale needed a way to stay relevant and build a lasting relationship with its audience.

We designed Maîtres Buveurs, a relationship program built to create a direct connection between the brand and its community. By structuring customer data, defining a strong value proposition and deploying automated journeys, we helped Boréale shift from one off communication to continuous engagement.

Result Boréale achieved a 20% email click through rate ten times higher than industry benchmarks, significantly grew its database and implemented automated scenarios that sustain long term engagement. Proof that a strong CRM strategy can turn engagement into sustainable growth.

Finding answers is in our DNA.

Where should you get started to develop a loyalty program?

Start with strategy, not technology. We start with understanding customer behaviours, defining business objectives, and validating the profitability of the program before choosing a platform. 

How much time does it take to launch a loyalty program?

It all depends on the program’s level of complexity and the technological ecosystem. A well-structured program can be launched in a few months.

What type of loyalty program works best?

The one that brings real value to your customers and your business. With or without points, subscription-based, premium program… We don’t believe in one universal formula, but in customization. 

Do I need to choose the technology before defining the terms of my loyalty program?

No. The technology should support the strategy, not determine it. Choosing a tool too early limits your options and can lead to a poorly adapted program.

How do I ensure that my loyalty program will be adopted by customers?

By creating perceived value that’s powerful, uncomplicated, and clear, and by structuring the customer experience (CX) so that the program is naturally integrated into the customer journey. 

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You know where you want to go.
We know how to get you there.


Tell us what you need and we’ll help you find the best solution.
Contact us or 514-589-4563

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