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- Customer Intelligence
Understand your customers before chasing more leads
The challenges related to customer acquisition and retention are major. Knowing where to invest, when to re-engage your customers, and how to structure an effective loyalty program is a constant struggle. We help you better understand the composition, value, and behaviour of your customers. We identify what transforms an occasional customer into a high-value one to orient your decisions and maximize your impact.
Traditional surveys reflect only 10% to 15% of clientele.
Customer intelligence that activates sales.
We make your marketing decisions more intelligent.
Construction of a 360-degree customer view (CI360)
Benefit from a complete and exploitable understanding of your clientele. Exit the data silos—we handle the consolidation of your transactional and financial data, CRM and relationship data, digital and offline behaviours, and histories of interactions and engagement. This 360 view lets us link together value, behaviour, and relationship.
Understanding of clientele composition and value
Get a clear reading of your clientele. We analyze the actual structure of your customer base: clientele composition (customer types, relative weight), distribution of value (LTV), segments with high contributions, and segments at risk or in decline. This way you’ll know if you’re in the process of renewing your clientele or if you’re too dependent on certain segments.
Identification of behaviours and drivers
Understand what creates value. We use advanced analyses and AI to identify: key behaviours that lead to higher customer value, churn or disengagement signals, purchase drivers and motivating factors that influence decisions. We move from “Who are my customers?” to “What motivates them?”
Advanced segmentation and activation
Activate specific levers in loyalty and marketing programs. We develop actionable segmentations based on: behaviours, value, lifecycle, and prospects.
Re-engagement and customer journey orchestration
Re-engage your customers at the right time, based on their value and motivations. We analyze the customer journey to identify critical moments and to understand when and why to intervene and personalize messages, offers, and relationship mechanisms.
Projection of future consumption
Anticipate the evolution of uses and expectations. We use AI to create fictional customer profiles (synthetic users) in order to stimulate future behaviours, test customer transformation hypotheses, and clarify decisions before deployment. It’s about predicting changes, not just observing them.
Our clients’ results say it all.
In a high-growth context where retention is key to profitability, we helped WeCook turn its data into a competitive advantage.
By building a unified data warehouse and developing an AI-powered churn prediction model, we enabled the team to identify at-risk customers and act proactively, with insights directly usable by marketing teams.
Results: 85% accuracy in detecting at-risk customers, a full implementation completed in just one month despite complex data sources, and a stronger ability to generate advanced insights to optimize marketing operations.
Proof that a strong data foundation, combined with AI, can turn complex data into actionable business decisions.
In a category where consumers constantly seek novelty, Boréale needed a way to stay relevant and build a lasting relationship with its audience.
We designed Maîtres Buveurs, a relationship program built to create a direct connection between the brand and its community. By structuring customer data, defining a strong value proposition and deploying automated journeys, we helped Boréale shift from one off communication to continuous engagement.
Result Boréale achieved a 20% email click through rate ten times higher than industry benchmarks, significantly grew its database and implemented automated scenarios that sustain long term engagement. Proof that a strong CRM strategy can turn engagement into sustainable growth.
In a competitive e-commerce market, Revco needed new levers to sustain growth and maximize the value of its existing customer base.
We repositioned email from a tactical channel to a true revenue driver. By analyzing customer data, structuring segmentation and deploying automated journeys aligned with the buying cycle, we enabled the right messages to reach the right customers at the right time.
Result email drove a 10.5x increase in revenue, contributed to 42% of total growth and increased conversion rates by 15%. Proof that a well executed CRM strategy can become a core driver of e-commerce performance.
In a model where each participant is responsible for raising their own donations, 24h Tremblant needed to drive engagement at scale and earlier in the year.
We built a full digital strategy combining acquisition, segmentation and personalization. By leveraging existing data to better understand behaviors, we tailored communications at every stage of the journey to drive registration, engagement and fundraising.
This approach strengthened the connection between the cause and participants while expanding audiences.
Result a 2,929% return on ad spend, 126% of the objective achieved and over $3.8 million raised. Proof that a well executed digital strategy can turn engagement into real world impact.
In a context where the main objective was to generate sales calls, HydroSolution needed to better connect digital initiatives to real business outcomes.
We deployed an integrated strategy combining SEO, SEM, display and social media, while implementing call tracking to link each digital interaction to a concrete action. By continuously optimizing campaigns and improving landing pages, we maximized conversion from qualified audiences.
This approach turned visibility into measurable results.
Result sales calls increased by 30%, significantly exceeding the initial objective, over 1,000 forms were generated and more than 150,000 clicks were driven from qualified audiences. Proof that an integrated strategy can directly impact sales.
As Energir needed to reach a niche audience of engineers, traditional advertising formats were no longer sufficient.
We tested and deployed a new conversational ad format on LinkedIn, allowing direct engagement through personalized messages delivered in users’ inboxes. By combining precise targeting with an interactive experience, we captured the attention of a highly sought after audience.
This approach transformed a standard channel into a high performance driver.
Result cost per lead decreased by 87%, form submission rate reached 71% and 25% of webinar registrations were driven by this format. Proof that media innovation can drive significant performance gains.
As Nespresso aimed to maximize the value of its audiences, the challenge was to move from generic targeting to behavior based segmentation.
We implemented and activated a data management platform by leveraging CRM data to build advanced segments using clustering models. By identifying the most valuable customer profiles, we deployed highly precise audiences across channels.
This approach turned data into a direct performance driver.
Result revenue per thousand impressions increased by 40%, data matching processes improved significantly and over $75,000 in media efficiency gains were generated within three months. Proof that advanced data usage can quickly drive measurable performance gains.
We master the tools that matter
Why us?
At adviso, customer intelligence is anchored in your real data and oriented towards business performance.
Forget theoretical profiles or generic segments. We help you understand what really creates high-value customers and how to interact with them at every key moment of the relationship. Since you remain the owner of your data and models, this customer intelligence will reside within and evolve along with your organization.
Finding answers is in our DNA.
How do you identify high-value customers?
By combining their financial contribution (LTV), purchase behaviours, and engagement over time. Advanced customer intelligence lets you understand what makes these customers different, beyond recurring revenue.
How do you understand what really motivates purchase decisions?
By cross-referencing observed behaviours, customer attributes, transactional data, and interaction contexts. This approach lets you identify the drivers of real purchases, instead of relying on hypotheses.
How do you improve a loyalty program with customer data?
Customer data let you segment members based on their value and behaviours, personalize offers and content, and identify the best moments for activation and re-engagement.
How do you know when to re-engage a customer?
By identifying the right moment based on behavioural signals, the evolution of the life cycle, and changes in purchase or interaction habits. Customer intelligence lets you intervene before disengagement.
What is the purpose of a 360-degree customer view (CI360)?
To centralize transactional and financial data, relationship data, and CRM data, as well as behaviours and interactions. A 360-degree customer view (CI360) lets you personalize marketing and relationship decisions.
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We know how to get you there.
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