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514-589-4563
4388, rue Saint-Denis, Suite 300,
Montréal, QC, H2J 2L1

Customer engagement & loyalty

Growth begins after conversion .

The end of cookies opens the door to a more sustainable approach to growth. By investing in retention, customer experience, and better connected journeys, organizations can finally build a holistic view of their customers. And thanks to behavioural data, decisions become less risky, more predictable, and investments perform better. 

Trusted by leading brands

3.5× growth in revenue when customer experience and the brand are aligned.

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From first contact to a lasting relationship.

We turn customer experience and loyalty programs into levers for growth.
Loyalty Programs Customer Experience (CX) CRM & Relationship Marketing

Loyalty Programs

Build loyalty in your customers with a program that creates value, both for members and in terms of earnings. Validate its profitability and your choice of technology before investing.

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Customer Experience (CX)

Improve customer experience thanks to your data. Structure your customer journeys, activate personalization, and optimize what will actually convert (CRO).

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CRM & Relationship Marketing

Transform your customer data into lasting relationships. Define a clear CRM strategy and trigger the right messages at the right time.

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We master the tools that matter

Why us?

Our vision isn’t just customer-centric. It’s business-centric.

An appealing customer experience isn’t enough. At adviso, it’s designed to generate retention, maximize value, and support growth. We cross-reference the data and qualitative research to find where impact comes into play in the customer journey. We then activate the levers that perform: loyalty program, personalization, CRO, UX, AI.

Our clients’ results speak for themselves.

85%
accuracy in detecting churn
Reduce customer churn through predictive modeling and AI
Artificial Intelligence +13

In a high-growth context where retention is key to profitability, we helped WeCook turn its data into a competitive advantage.

By building a unified data warehouse and developing an AI-powered churn prediction model, we enabled the team to identify at-risk customers and act proactively, with insights directly usable by marketing teams.

Results: 85% accuracy in detecting at-risk customers, a full implementation completed in just one month despite complex data sources, and a stronger ability to generate advanced insights to optimize marketing operations.

Proof that a strong data foundation, combined with AI, can turn complex data into actionable business decisions.

20%
email CTR
Turn occasional drinkers into an engaged community
Customer Engagement & Loyalty +7

In a category where consumers constantly seek novelty, Boréale needed a way to stay relevant and build a lasting relationship with its audience.

We designed Maîtres Buveurs, a relationship program built to create a direct connection between the brand and its community. By structuring customer data, defining a strong value proposition and deploying automated journeys, we helped Boréale shift from one off communication to continuous engagement.

Result Boréale achieved a 20% email click through rate ten times higher than industry benchmarks, significantly grew its database and implemented automated scenarios that sustain long term engagement. Proof that a strong CRM strategy can turn engagement into sustainable growth.

Finding answers is in our DNA.

How do you improve customer loyalty?

By first understanding the behaviours and expectations of customers. The data let you identify where loyalty comes into play in the journey and then activate the right levers, such as optimizing customer experience or creating a loyalty program. 

Why don’t my customers use my loyalty program?

Because often programs are designed without an understanding of real behaviours or don’t exploit the data. The result: low perceived value, a complex experience, and friction in the customer journey.

How do I know whether my customer experience is harming loyalty?

Certain indicators are revealing: a reduction in the retention rate, low engagement, abandonment of the customer journey, or low use of the loyalty program. Behavioural data analysis lets you identify the moments that create friction.

Should I invest in a loyalty program or improve customer experience?

Customer experience often has more impact. Loyalty programs work when the overall experience is already seamless and relevant.

What indicators let you measure customer loyalty?

Retention rate, customer lifetime value (CLV), purchase frequency, Net Promoter Score (NPS), and member engagement.

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You know where you want to go.
We know how to get you there.


Tell us what you need and we’ll help you find the best solution.
Contact us or 514-589-4563

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