Before you act, validate.

In Quebec, a large portion of the population still underestimates the importance of legal protection, often delaying action until an issue arises.

We focused on a simple approach making complex topics accessible and human. By partnering with trusted local media and using multiple content formats, we reached people where they already consume information.

Video, articles and podcasts each played a specific role to capture attention, spark reflection and shift perceptions.

Result over 1.4 million video views exceeding targets by 472%, strong content overperformance and thousands of completed listens. Proof that a well executed content strategy can truly change how people perceive complex issues like legal protection.

In a context where ticket sales relied heavily on paid media and third party platforms, evenko needed to regain control of its audiences and structure long term growth.

We supported the organization through a full transformation of its digital operations. By defining a clear roadmap, rethinking the role of the website and structuring data, we helped evenko shift from a campaign driven approach to a long term asset driven strategy.

At the same time, we improved user experience, optimized conversion tracking across multiple platforms and introduced personalization strategies to strengthen audience relationships.

Result a 12 month roadmap aligned teams, six personas were defined to better target both B2C and B2B audiences and a progressive transformation of marketing operations was implemented. Proof that a structured vision can sustainably transform marketing performance.

In a B2B environment with complex orders and distributed inventory across the country, Groupe Deschênes needed to modernize its digital offering without disrupting operations.

We supported the group in structuring its entire e commerce ecosystem. By harmonizing product data, designing an experience aligned with real world needs and integrating real time availability across more than 100 locations, we enabled customers to access reliable and actionable information.

At the same time, we coordinated the launch of multiple transactional sites and supported the creation of an organization capable of sustaining this transformation.

Result over 100 locations now offer synchronized product availability, 8 transactional sites were launched and a strong foundation was built to support long term e commerce growth. Proof that a structured approach can simplify even the most complex environments.

In a context where the STM website needed to support critical user tasks, the challenge was to simplify access to information and prioritize essential actions.

We redesigned the experience based on in-depth user research to identify key use cases and eliminate friction. By structuring the site around core tasks and optimizing interfaces, we made essential tools more accessible.

This approach transformed the website into a true service platform.

Result trip planner usage increased by 24%, bounce rate decreased by 25% and mobile visits grew by 4.7x. Proof that a user-centered experience can significantly improve engagement and performance.