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514-589-4563
4388, rue Saint-Denis, Suite 300,
Montréal, QC, H2J 2L1

Knowing your market—now that’s intelligence.

To choose the right tactics, understand what is changing in your market, and stay competitive, you need more than data. We adopt a strategic reading of your business objectives, one oriented towards action and turned towards the future. We anticipate the evolution of consumers, identify the levers for differentiation, and help you make informed investments. We ensure that market intelligence is what confidently guides your business decisions.

Trusted by leading brands

42% of CEOs estimate that, without reinvention, their company will no longer be viable in 10 years; almost the same percentage are already exploring new markets.

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In-depth knowledge of your market.

We help you foresee what performs well tomorrow.

Integration into business decisions

Benefit from an analysis guided by business intention, not raw data. We always start by identifying the critical decisions that need to be made and the time horizon (short, medium, or long term) as well as the associated risks and opportunities.

1

Mobilization of customer knowledge

Get an interpretation in line with your reality. We ensure we start from where you stand as our anchor point while using your first-party data, existing customer knowledge, and real-world performance. This is what orients our market analysis.

2

Co-creation with your teams

Work in collaboration mode for greater depth. We develop market intelligence through scoping workshops and work sessions with BI, marketing, and strategy teams as well as the co-construction of hypotheses and angles for analysis. This lets us respond to real business questions.

3

Analysis of transformation factors

Identify what will actually change the game. We work on market intelligence in: competitive dynamics, product and offer evolutions, consumer trends, and macroeconomic and societal factors as well as technological transformations.

4

Delta opportunity index and project prioritization

Understand where and when to invest to maximize impact. We guide investment decisions and planning in the medium term through: personalized delta opportunity index (DOI) analyses, prioritization matrixes, and evolution scenarios.

5

Projection of future consumption

Anticipate transformations. We use approaches such as synthetic users to: explore future behaviours, test market hypotheses, and clarify choices before they become obvious.

6

We master the tools that matter

Why us?

With us, nothing is prefabricated. The market analysis starts with your issues, your knowledge of the customer, and your actual performance.

Research firms deliver generic interpretations, agencies create standardized frameworks, and SaaS tools produce ready-to-use models. At adviso, market intelligence is deeply anchored in your business reality. It serves to make informed investment decisions—at the right time.

Our clients’ results say it all.

+ 472%
video views vs target
Making Quebecers realize they need a notary
Media Activation and Performance +6

In Quebec, a large portion of the population still underestimates the importance of legal protection, often delaying action until an issue arises.

We focused on a simple approach making complex topics accessible and human. By partnering with trusted local media and using multiple content formats, we reached people where they already consume information.

Video, articles and podcasts each played a specific role to capture attention, spark reflection and shift perceptions.

Result over 1.4 million video views exceeding targets by 472%, strong content overperformance and thousands of completed listens. Proof that a well executed content strategy can truly change how people perceive complex issues like legal protection.

Finding answers is in our DNA.

What use is market intelligence to a business?

It reduces the uncertainty of business decisions while analyzing the evolution of markets, customers, the competition, and trends. It lets you answer questions like where to invest, when to invest, and what levers to bank on to remain competitive.

What is the difference between market intelligence and a market study?

A market study describes a situation at a given moment. Market intelligence combines real customer data, market analyses, competitive analysis, and macroeconomic and societal trends to guide decisions in the short, medium, and long term.

How is adviso’s market intelligence different than that of the big agencies or research firms?

Adviso offers an approach anchored in real customer data, the business reality, and co-creation. Others rely on standardized products, synthetic data, and frameworks applied at a broad scale.

How do you anticipate the behaviour of future consumers?

By combining customer data, emerging trends, forward-looking analyses, and, where relevant, synthetic users to test scenarios.

Should I invest in a new market or new segment?

This decision relies on three key elements: the real potential of the market, alignment with your internal capacities, and the opportune moment for making an investment. An approach based on the data determines where and when to invest in order to maximize impact.

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You know where you want to go.
We know how to get you there.


Tell us what you need and we’ll help you find the best solution.
Contact us or 514-589-4563

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