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Google Cloud Platform: A better vantage point to aim even higher.

Centralizing and exploiting massive volumes of data without compromising performance is possible. So is activating AI without multiplying your number of tools. Where standard tools reveal their limitations in advanced modelling and when you need to create a unified 360 view of performance, Google Cloud Platform has become a strategic solution. At least as long as you know how to orchestrate it. That’s where we step in to make a difference.

Only 24% of organizations have technology platforms that promote effective cross-functional collaboration.

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A well-designed Google Cloud.

We let you exploit your data at scale.

Definition of a data and AI strategy

Benefit from a data strategy aligned with your marketing and business objectives. We organize priorities, define use cases with added value, and design a long-lasting customer data platform architecture.

Collection and ingestion of marketing data

Let us collect your data. We use Google Analytics, Google Ads, YouTube, and Display & Video 360 as well as CRM and media platforms. Thanks to our Google Cloud-native services, we centralize and transform these data in BigQuery to create a holistic view of marketing performance (Performance 360) and customer journeys (Customer 360).

Activation of advanced measurement and AI

Obtain robust, reliable, and accountable models. We activate marketing mix modelling, causal analysis, segmentation, audience targeting, and predictive models. We also exploit Looker and Looker Studio to monitor performance as well as Vertex AI for model creation.

Training and integration

Increase the skills and independence of your teams. We help you with training and knowledge integration to promote technology adoption, reduce external dependency, and accelerate the transition from data to action.

We master the tools that matter

Why us?

When the volume of marketing data exceeds traditional solutions, you need a partner with a deep understanding of Google Cloud.

While others limit themselves to installing tools, adviso designs complete architectures that are evolvable and oriented towards marketing performance and business challenges. We create solutions that support both your current needs as well as your future ambitions in AI.

Finding answers is in our DNA.

Why choose Google Cloud for marketing analytics?

Because Google Cloud lets you centralize large volumes of data originating from multiple marketing platforms, quickly analyze them, and activate them via advanced models. 

What makes adviso stand apart as a Google Cloud partner?

We’ve mastered the entirety of Google Cloud, instead of being limited to just technical installation, along with having integrated expertise in marketing and analytics. We design complete CDP architectures, aligned with marketing and business issues, and we support advanced use cases in analytics and AI.

What types of marketing data can be integrated into Google Cloud?

All the main marketing and customer sources from Google Analytics, Google Ads, YouTube, and Display & Video 360, as well as CRM and media platforms. The data are centralized within a unique, reliable, and governed environment.

Is Google Cloud relevant to artificial intelligence for marketing?

Yes. Google Cloud is one of the most advanced platforms for activating AI in marketing. With Vertex AI, organizations can develop predictive models, segmentation, and causal analysis from their marketing data.

Is Google Cloud adapted to organizations with high volumes of data?

Yes. Google Cloud is designed for extensibility. BigQuery enables rapid analysis and exploitation of massive volumes of data without compromising performance.

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You know where you want to go.
We know how to get you there.


Tell us what you need and we’ll help you find the best solution.
Contact us or 514-589-4563

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