Expertises - SEO and discoverability

AI is transforming search on the web. Your media budgets are under pressure and you’re realizing that organic SEO doesn’t work like it used to. When ChatGPT or Gemini mentions your competitors, but not your company, the frustration mounts. This isn’t a coincidence. It’s a sign the rules have changed.

An effective SEO strategy can’t stay the same anymore. It needs to constantly evolve to adapt to new search environments driven by artificial intelligence.

That’s why we perform an in-depth analysis of the causes of your loss of visibility—to establish long-term solutions that let you maintain a presence in the places your customers are actually searching for you.

SEO governance and organization

Move forward with focus thanks to the clarification of roles between marketing, content, IT, media, and PR. We establish frameworks for collaboration to maximize synergy. And we reposition SEO in the service of overall performance.

SEO strategy for business

Benefit from a strategy aligned with opportunities for growth and profitability that bring high business impact. The objective is to prioritize efforts based on the real value they generate for your organization.

Discoverability through content

Maximize the discoverability of your content by your ideal targets. We start by identifying your key personas, the keywords they use, and the questions they ask on Google and in LLMs. Next, we create and optimize pages in order to position you. Finally, we develop content designed to be understood, captured, and quoted by AI engines (AEO).

Visibility and authority

Be visible and credible through strategies for mentions, quotations, and external awareness. We maximize your brand’s presence within the digital ecosystem in addition to strengthening your credibility as perceived by algorithms… and humans.

Next-generation measurement and performance

Get a true measurement of your audience beyond clicks to reduce your dependence on paid media and increase high-quality traffic. We also improve your click and organic conversion rates as well as your brand’s visibility in AI engines. Plus, we generate mentions, quotes, and contextual presence. In short, we do everything possible to increase the ROI of your digital campaigns.

SEO for AI (AEO)

Be quoted by AI thanks to long-term/instantaneous/contextual memory, query fan-out, fragmentation, and offsite mentions. We optimize to make your brand a source for answers, not just results. To get there, we work on excerpts, quotations, and brand mentions. We also take care of SEO off-site beyond just backlinks.

While others view SEO as a series of tactics, we always start with company objectives. Never keywords.

We customize everything. Because organizational issues, structure, and team coaching are all unique to your business. At adviso, we don’t do cut and paste. We stick with your reality. For us, SEO is a strategic asset that creates real business value beyond just web traffic. It’s not a coincidence that we set the standard for search in Montreal. And have been since 2007.

2026 AI Agency of the year

BoomeranG Awards

IDEA Awards

Écho Grand Awards

Search Engine Land Awards - Winner 2025

Search Engine Land Awards Winner 2024

ON Oncon Icon Awards - Winner 2021

Google Search Honours Awards

Gold IDEA Media Award

Google Awards 2025

Google Awards 2024

Excellence in Organizational Health Award 2026 by Dialogue

+ 30%

increase in sales calls

Generate qualified leads using field data

Media and Adtech +8

In a context where the main objective was to generate sales calls, HydroSolution needed to better connect digital initiatives to real business outcomes.

We deployed an integrated strategy combining SEO, SEM, display and social media, while implementing call tracking to link each digital interaction to a concrete action. By continuously optimizing campaigns and improving landing pages, we maximized conversion from qualified audiences.

This approach turned visibility into measurable results.

Result sales calls increased by 30%, significantly exceeding the initial objective, over 1,000 forms were generated and more than 150,000 clicks were driven from qualified audiences. Proof that an integrated strategy can directly impact sales.

+ 72%

organic revenue growth

Turning SEO into a direct revenue growth engine

SEO and AI Search +6

In a highly competitive travel market, Air Canada Vacations needed to maximize digital performance without relying solely on paid media.

We combined SEO optimization, content strategy and media performance to capture qualified demand and convert it into revenue. By aligning acquisition, content and engagement efforts, we built a cohesive performance driven ecosystem.

This approach turned organic traffic into a tangible revenue driver.

Result organic revenue increased by 72%, return on ad spend reached 4.8x and over 21,000 new subscribers were acquired through a social campaign. Proof that an integrated strategy can turn visibility into revenue.

Finding answers is in our DNA.

With the advent of the zero-click era and AI-generated answers, SEO has to be evaluated across several complementary indicators. The main indicators of SEO success today are visibility, acquisition, and business alignment.

By working on the structure of your information, content clarity, brand authority, and your brand’s presence in the digital ecosystem. Today this is called answer engine optimization (AEO).

Yes. Effective SEO supports overall acquisition, improves traffic quality, and reduces dependence on paid media, especially within the context of increasing costs.

Yes. Traditionally, SEO relied on the analysis of high-volume keywords. But search behaviours have evolved. Users search on several platforms (Google, AI engines, and social media) and formulate their questions in a contextual manner.

SEO (search engine optimization) positions a site in traditional search engines. AEO (answer engine optimization) is aimed at answers generated by ChatGPT, Gemini, or Perplexity. GEO (generative engine optimization) influences what generative engines recommend, even without clicking.

SEO and discoverability

Without effective SEO, you’reinvisible.

Trusted by leading brands

Traditional search engine volume will be reduced by 25%, to the benefit of AI.