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Amplitude Analytics: For a deep look into your customer journeys

Amplitude Analytics lets you analyze user behaviour with an impressive level of detail, but without a clear framework, this wealth of information can quickly become hard to exploit. Events multiply, the data pile up, but useful insights are rare. Every team, whether in marketing, product, or data, uses the tool for its own purposes. We help you regain control by redefining your needs, structuring the platform, and ensuring the data are truly exploitable.

Teams that use Amplitude are twice as likely to improve user retention.

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Amplitude Analytics: From data to decision

Different definitions (conversion vs. active customer), different attribution windows, incomplete tracking and duplicates/poorly managed identifiers. The solution: one source of truth, clear governance, and better structured data collection.

Analytics framework

Clarify your actual needs with Amplitude Analytics. We start by identifying your business objectives and product, the decisions that need supporting, and the user journeys for analysis. We then define the priority use cases and structure a coherent analytics model aligned with your issues and adapted to your level of complexity.

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Integration

Connect Amplitude to your analytics ecosystem. We define the event model, structure user properties, and link the platform to your key data sources. The goal: to make data clear, reliable, and actually usable by your teams.

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Activation and adoption

Detect the levers in your user journeys. We help your teams with interpreting the data, structuring relevant behavioural analyses, and integrating insights into marketing and product cycles. Beyond dashboards, we promote the long-term adoption of Amplitude.

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Why us?

Out of the mass of behavioural data generated by your users, adviso helps you see more clearly with Amplitude.

We’re not satisfied with just implementing the platform. We structure your analytics model so that every tracked event supports a product, marketing, or data decision. We manage integration into your martech ecosystem while adapting Amplitude to your level of technological maturity. And we provide support right up to the actual activation of your data.

Finding answers is in our DNA.

What is Amplitude Analytics?

It’s a behavioural analytics platform that lets you understand how users interact with your products and digital experiences in order to support optimization and decision making.

What is the purpose of behavioural analytics?

For understanding user behaviours beyond surface metrics. Behavioural analytics lets you identify friction, key journeys, and levers for adoption or retention.

Is Amplitude a marketing or product tool?

Both, depending on the defined uses. Amplitude is often used for product analyses, but it can also support marketing decisions when it’s aligned with business objectives.

Does Amplitude suit every type of organization?

Yes, if it’s adapted to the organization’s level of maturity. A gradual approach lets you use Amplitude in a basic way at the start, then evolve towards more advanced analyses.

When should you reassess your use of Amplitude?

When analyses no longer guide decisions. Low adoption and analyses that are complex or not very actionable indicate that realignment may be necessary.

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You know where you want to go.
We know how to get you there.


Tell us what you need and we’ll help you find the best solution.
Contact us or 514-589-4563

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