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- Data Platforms
A unified data platform can change everything.
Choosing a data platform adapted to your needs can be a real conundrum. Especially if there’s a disconnect between your data, marketing, and IT teams. Even if your platforms are powerful, they’re underexploited, which lengthens the time it takes for your data projects to generate true value. A complete evaluation of your business objectives becomes necessary in order to choose the most relevant platform with the best return on investment.
59% of managers admit that their data are fragmented into silos and hard to exploit.
From data to action, faster.
We master the tools that matter
Why us?
We accelerate your selection of data platforms while ensuring that every technological decision is well-considered and aligned with your issues.
We design data environments engineered to evolve, without technology bias or restricting your organization. We facilitate adoption, reduce operational complexity, and maximize return on investment. Every year our teams renew their certifications for the main platforms to guarantee that their expertise is up to date and recognized.
Our clients’ results say it all.
In a high-growth context where retention is key to profitability, we helped WeCook turn its data into a competitive advantage.
By building a unified data warehouse and developing an AI-powered churn prediction model, we enabled the team to identify at-risk customers and act proactively, with insights directly usable by marketing teams.
Results: 85% accuracy in detecting at-risk customers, a full implementation completed in just one month despite complex data sources, and a stronger ability to generate advanced insights to optimize marketing operations.
Proof that a strong data foundation, combined with AI, can turn complex data into actionable business decisions.
Ubisoft aimed to take full control of its media investments and build an in house capability aligned with its operational and business objectives.
We supported their teams end to end, from defining a clear roadmap to selecting and implementing the right technologies across their media, data and analytics ecosystem. Every step was designed to reduce dependencies, streamline operations and increase speed of execution.
By restructuring data, refining audience segmentation and deploying the right tools, Ubisoft significantly improved its ability to plan, activate and optimize campaigns internally.
Result Ubisoft increased its audience segments tenfold, achieved a 127% return on investment within the first year and completed the full implementation in under six months. Proof that internalizing media can quickly drive both efficiency and measurable business impact.
In a B2B environment with complex orders and distributed inventory across the country, Groupe Deschênes needed to modernize its digital offering without disrupting operations.
We supported the group in structuring its entire e commerce ecosystem. By harmonizing product data, designing an experience aligned with real world needs and integrating real time availability across more than 100 locations, we enabled customers to access reliable and actionable information.
At the same time, we coordinated the launch of multiple transactional sites and supported the creation of an organization capable of sustaining this transformation.
Result over 100 locations now offer synchronized product availability, 8 transactional sites were launched and a strong foundation was built to support long term e commerce growth. Proof that a structured approach can simplify even the most complex environments.
As Nespresso aimed to maximize the value of its audiences, the challenge was to move from generic targeting to behavior based segmentation.
We implemented and activated a data management platform by leveraging CRM data to build advanced segments using clustering models. By identifying the most valuable customer profiles, we deployed highly precise audiences across channels.
This approach turned data into a direct performance driver.
Result revenue per thousand impressions increased by 40%, data matching processes improved significantly and over $75,000 in media efficiency gains were generated within three months. Proof that advanced data usage can quickly drive measurable performance gains.
Finding answers is in our DNA.
What is a data platform?
Data platforms serve to collect, integrate, analyze, and activate data from multiple sources. It’s the foundation for use cases in analytics, marketing, and artificial intelligence.
Why are data platforms strategic for marketing?
Because a well-structured data platform lets you unify customer, media, and marketing data, support use cases—such as segmentation, performance measurement, or audience activation—and improve marketing decisions.
How do you choose the right data platform?
Based on your technological maturity, intended uses, and capacity to operate the platform. An overly complex platform can slow down an organization, while an undersized platform limits value creation.
What is the time to value of a data platform?
It’s the time needed to generate actual value. At adviso, we emphasize pragmatic architectures, prioritized use cases, and rapid adoption to reduce the time between installation and business benefits.
Which data platform should I choose?
The choice depends on objectives, use cases, and the maturity level of the organization. An agnostic approach lets you evaluate real needs, the capacity to operate the platform, and marketing uses before selecting the most relevant solution.
You know where you want to go.
We know how to get you there.
Tell us what you need and we’ll help you find the best solution.
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