Your best customers are worth more than points.

Your acquisition costs are increasing. Your customers buy… then disappear. Loyalty is becoming a key lever. In a world without cookies, a loyalty program lets you capture and activate customer data. But points aren’t enough anymore. Your members expect relevancy, personalization, and real connection. Without that, engagement plummets, and without engagement, there’s no long-term growth.

Trusted by leading brands

Well-designed loyalty programs obtain an ROI of 150% or more starting from their second year.

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A customized loyalty program, from A to Z.

We design loyalty programs aligned with your business objectives.
Loyalty Program Development Loyalty Program Optimization Loyalty Program Management

Loyalty Program Development

 Design a loyalty program aligned with your business objectives and customer expectations. Define a strong value proposition and the right technological foundations before launching. 

Loyalty Program Optimization

 Maximize the performance of your existing program. Analyze behaviors, refine mechanics, and identify the levers that truly drive engagement and revenue. 

Loyalty Program Management

 Ensure your program’s long-term success and efficiency. Oversee operations, campaigns, and continuous improvements to keep it relevant over time. 

We master the tools that matter

Why us?

At adviso, a loyalty strategy goes beyond a points card.

We start with data, customer behaviours, and business objectives to design high-performance programs with real ROI. We know what works: Every year we publish LoyalT, the largest study of loyalty program performance in retail in Canada. And we also experience it in the field. Our experts have a combined 30 years of experience and have contributed to well-known programs in Quebec and Canada.

Our clients’ results speak for themselves.

20%
email CTR
Turn occasional drinkers into an engaged community

In a category where consumers constantly seek novelty, Boréale needed a way to stay relevant and build a lasting relationship with its audience.

We designed Maîtres Buveurs, a relationship program built to create a direct connection between the brand and its community. By structuring customer data, defining a strong value proposition and deploying automated journeys, we helped Boréale shift from one off communication to continuous engagement.

Result Boréale achieved a 20% email click through rate ten times higher than industry benchmarks, significantly grew its database and implemented automated scenarios that sustain long term engagement. Proof that a strong CRM strategy can turn engagement into sustainable growth.

Finding answers is in our DNA.

How do you create an effective loyalty program?

By formulating a clear value proposition, working out a profitable model, and ensuring seamless martech implementation.

What types of businesses should have a loyalty program?

Any business, B2B and B2C, that understands that creating customer loyalty costs less today than acquiring a new customer (higher CAC). Loyalty programs are no longer just for retail and now extend to finance, insurance, health, and services sectors.

How do I know if my loyalty program will be profitable?

By creating a financial model before deployment. The profitability of a loyalty program is determined by its capacity to increase retention, purchase frequency, and customer lifetime value (CLV).

What’s the difference between a loyalty platform and a loyalty strategy?

A platform is a technological tool for managing interactions and rewards. A strategy defines the program’s structure, value proposition, and business objectives. Without a strategy, the technology generates few results.

How do you measure the success of a loyalty program?

With indicators like retention, purchase frequency, customer lifetime value (CLV), engagement rate, and return on investment (ROI).

Find and leverage what really matters.

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