Case Study
Turn occasional drinkers into an engaged community
Impact
In a category where consumers constantly seek novelty, Boréale needed a way to stay relevant and build a lasting relationship with its audience.
We designed Maîtres Buveurs, a relationship program built to create a direct connection between the brand and its community. By structuring customer data, defining a strong value proposition and deploying automated journeys, we helped Boréale shift from one off communication to continuous engagement.
Result Boréale achieved a 20% email click through rate ten times higher than industry benchmarks, significantly grew its database and implemented automated scenarios that sustain long term engagement. Proof that a strong CRM strategy can turn engagement into sustainable growth.
Client Objectives
Services and Technologies
Industry
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