Expertises - UX audit and optimization

Your site generates traffic, but few conversions. Something is obstructing your user experience, but you don’t know what or why. Analytics tools like GA4 provide a few possibilities, but not all the answers. Your reflex is to review your UI and launch a redesign. But without an audit, you’re reproducing the problem. Or even making it worse. What’s missing is a UX optimization. With structured analyses and priorities aligned with your business objectives.

Quantitative analysis of data

Identify where your users actually give up. We analyze your analytics data to locate points of friction, abandonments, and gaps in performance at every key stage of the user journey.

UX heuristics analysis

Optimize your interfaces based on proven standards. We evaluate your site or mobile application based on a chart of best practices in UX from the Baymard Institute. We identify usability problems and incoherencies that are hampering user experience.

Behavioural analysis

Understand how your users interact across your platforms. We observe their behaviour via heat maps and browsing journeys to reveal friction that’s otherwise invisible.

Qualitative analysis

Deepen your understanding of your users. We enrich the audit with qualitative data and synthetic users generated by AI in order to validate assumptions and reduce blind spots.

Audit and recommendations

Receive actionable recommendations to guide product, CX, and marketing teams. We bring together insights in a clear diagnostic and prioritize actions based on their impact on customer experience and your business results.

Our UX audit isn’t limited to just a list of recommendations. It’s a strategic audit based on analysis.

We get to the bottom of things to understand what is actually blocking your digital performance. We cross-reference several UX analyses to connect data and behaviours, and to reveal the true points of friction in your journeys. All supported by solid standards such as those from the Baymard Institute. You’ll end up with actionable optimizations, prioritized based on their real impact on your business results.

2026 AI Agency of the year

BoomeranG Awards

IDEA Awards

Écho Grand Awards

Search Engine Land Awards - Winner 2025

Search Engine Land Awards Winner 2024

ON Oncon Icon Awards - Winner 2021

Google Search Honours Awards

Gold IDEA Media Award

Google Awards 2025

Google Awards 2024

Excellence in Organizational Health Award 2026 by Dialogue

month roadmap

Break free from paid media dependency by building owned assets

Business Strategy +15

In a context where ticket sales relied heavily on paid media and third party platforms, evenko needed to regain control of its audiences and structure long term growth.

We supported the organization through a full transformation of its digital operations. By defining a clear roadmap, rethinking the role of the website and structuring data, we helped evenko shift from a campaign driven approach to a long term asset driven strategy.

At the same time, we improved user experience, optimized conversion tracking across multiple platforms and introduced personalization strategies to strengthen audience relationships.

Result a 12 month roadmap aligned teams, six personas were defined to better target both B2C and B2B audiences and a progressive transformation of marketing operations was implemented. Proof that a structured vision can sustainably transform marketing performance.

+100

locations with synchronized inventory

Unify the e-commerce ecosystem to simplify operations

Ecommerce Strategy +11

In a B2B environment with complex orders and distributed inventory across the country, Groupe Deschênes needed to modernize its digital offering without disrupting operations.

We supported the group in structuring its entire e commerce ecosystem. By harmonizing product data, designing an experience aligned with real world needs and integrating real time availability across more than 100 locations, we enabled customers to access reliable and actionable information.

At the same time, we coordinated the launch of multiple transactional sites and supported the creation of an organization capable of sustaining this transformation.

Result over 100 locations now offer synchronized product availability, 8 transactional sites were launched and a strong foundation was built to support long term e commerce growth. Proof that a structured approach can simplify even the most complex environments.

+ 24%

increase in trip planner usage

Re-centering the digital experience around user needs

Customer Experience (CX) +7

In a context where the STM website needed to support critical user tasks, the challenge was to simplify access to information and prioritize essential actions.

We redesigned the experience based on in-depth user research to identify key use cases and eliminate friction. By structuring the site around core tasks and optimizing interfaces, we made essential tools more accessible.

This approach transformed the website into a true service platform.

Result trip planner usage increased by 24%, bounce rate decreased by 25% and mobile visits grew by 4.7x. Proof that a user-centered experience can significantly improve engagement and performance.

Finding answers is in our DNA.

To avoid rebuilding on a bad foundation. A UX audit lets you identify real problems and frictions, and avoid reproducing the same mistakes.

Through data analysis, the abandon rate, heat maps, browsing session recordings, and heuristic analyses.

It’s a structured evaluation of an interface that aims to quickly identify usability issues. It’s based on recognized UX principles, notably those from the Baymard Institute.

A research organization specializing in UX whose studies serve as a reference for best practices in digital experience.

A fictional user, based on data and AI, that simulates real web behaviour to accelerate qualitative analysis and reduce bias.

Identify what obstructs. Correct what matters.

Trusted by leading brands

Every dollar invested in UX can generate up to $100 in returns.