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BigQuery: Setting the standard in assembling scattered data

Having a solid database for activating AI or automation has become a necessity. Without one, it’s hard to generate marketing performance. Without a well-designed architecture, your costs increase unnecessarily, your models become hard to understand, and maintenance turns into a stumbling block. We can help with BigQuery. Fast to deploy and easy to maintain and operate by your teams, without pointless overbuilding.

BigQuery lets you reduce the cost of data platforms and AI by up to 54% compared to other solutions.

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BigQuery: Large-scale flexibility.

We create, deploy, and exploit your data warehouse.

Marketing and analytics framework

Benefit from a warehouse that’s actually useful, instead of being merely a repository for data. We define the measurement objectives, key indicators, and priority use cases (media performance, web performance, conversion, audiences, etc.).

1

BigQuery set-up

Take advantage of effective deployment. We establish the platform: marketing data ingestion (media, analytics, CRM), table structuring, data modelling, and performance optimization. Every deployment is designed to limit complexity, control costs, and facilitate future evolution.

2

Continuous exploitation of BigQuery

Get a data warehouse that lasts into the future. We help you add new sources, optimize requests, adjust data models, and support advanced measurement as well as prepare use cases in artificial intelligence or marketing automation. We ensure that your teams have real, evolvable operational capacity at their disposal.

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We master the tools that matter

Why us?

We’ve achieved over 100 deployments oriented towards marketing, measurement, and activation.

Adviso was one of the first companies to implement BigQuery as soon as it came out. Configuring, modelling, and operating the platform to generate value quickly and sustainably requires in-depth expertise. We’re not satisfied with just mastering the tool. We ensure above all that it’s exploited in real-world terms to make it a true driver of marketing decisions.

Our clients’ results say it all.

85%
accuracy in detecting churn
Reduce customer churn through predictive modeling and AI
Artificial Intelligence +13

In a high-growth context where retention is key to profitability, we helped WeCook turn its data into a competitive advantage.

By building a unified data warehouse and developing an AI-powered churn prediction model, we enabled the team to identify at-risk customers and act proactively, with insights directly usable by marketing teams.

Results: 85% accuracy in detecting at-risk customers, a full implementation completed in just one month despite complex data sources, and a stronger ability to generate advanced insights to optimize marketing operations.

Proof that a strong data foundation, combined with AI, can turn complex data into actionable business decisions.

- 25%
reduction in data gap
Unifying data for more reliable business decisions
Data Collection and Engineering +8

In a complex global environment, Aldo faced a critical issue data from analytics platforms did not match financial reporting, limiting executive confidence.

We centralized and harmonized the entire data ecosystem by migrating to a unified platform. By integrating multiple data sources and structuring them to reflect business reality, we enabled a consistent and reliable view of performance.

At the same time, we democratized access to data to support decision making across the organization.

Result the gap between analytics and finance data was reduced by 25%, data now covers over 80 countries and more than 100 users actively leverage it to drive performance. Proof that reliable data is essential to support growth at scale.

Finding answers is in our DNA.

What is BigQuery?

It’s a cloud-based data warehouse designed to quickly analyze large volumes of data. BigQuery centralizes, queries, and analyzes data on a large scale, with strong performance and simplified infrastructure management. 

Why is BigQuery popular in marketing?

Because it easily generates large volumes of marketing data. BigQuery is well adapted to data from media, analytics, and CRM platforms and enables rapid analysis for performance measurement and activation.

Is BigQuery complex to deploy?

No, if it’s deployed in a structured way. A gradual approach lets you start with simple use cases, then add more sources and analyses over time.

What marketing use cases does BigQuery support?

Measurement, activation, and advanced analytics. BigQuery can support dashboards, advanced measurement models, audience activation, and preparation for artificial intelligence.

Is BigQuery a good foundation for AI marketing?

Yes. AI relies on well-structured data. BigQuery enables you to prepare the coherent, exploitable data required by advanced analytics and for AI uses.

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You know where you want to go.
We know how to get you there.


Tell us what you need and we’ll help you find the best solution.
Contact us or 514-589-4563

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