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514-589-4563
4388, rue Saint-Denis, Suite 300,
Montréal, QC, H2J 2L1

Your data have potential. Marketing intelligence lets it show.

Knowing where to invest, how to evolve your messages, or which channels will be big in the future aren’t questions that can be answered by a solution or miracle tool. That’s where expertise in marketing intelligence needs to step in. Because you need it to anchor your business ambitions, structure your data, and guide your strategic decisions. It lets you benefit from a real connection between vision, strategy, and activation.

Trusted by leading brands

Only 21% of marketing leaders receive exploitable insights in real time.

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An intelligent approach linking vision, strategy, and activation.

We help you with structured decision making, aligned with your reality.
Market intelligence Customer intelligence Predictive analysis Marketing performance measurement

Market Intelligence

Leverage business-driven analysis to identify what needs to change and maximize impact. Anticipate shifts in your market.

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Customer Intelligence

Gain a complete and actionable understanding of your customers. Get a clear view that helps you activate the right levers in your marketing strategy or loyalty program.

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Predictive Intelligence

Use insights to guide your future decisions and predict what will drive success. Anticipate marketing performance, optimize your investments, and positively influence customer behavior.

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Marketing Performance Measurement

Gain precise measurement and KPIs to identify where value is truly created, using advanced analytics methods. Maximize your marketing investments to drive stronger business results.

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We master the tools that matter

Why us?

At adviso, marketing intelligence isn’t limited to a report, dashboard, or standardized model.

We aim to answer your real-life business questions. To do that, we rely on your first-party data, give preference to deep analysis (instead of volume), and ensure that you remain in control of your data. We structure long-term decisions while guiding real-world execution on the ground.

Our clients’ results say it all.

27%
optimization in budget
Rethinking media allocation to invest in the right place at the right time
Marketing Intelligence +6

In a context where a significant portion of revenue depends on media investments, Black’s needed to ensure every dollar was generating maximum value.

We combined internal performance data with external market data to uncover hidden opportunities in budget allocation. By developing a custom analytical model, we enabled clear visibility into where to invest more, where to scale back and when to act.

This approach transformed media decision making, shifting from intuition to data driven strategy.

Result a 27% optimization in budget allocation, the identification of five new market opportunities and the discovery of two key investment periods previously untapped. Proof that better data insights can directly improve media performance.

Finding answers is in our DNA.

What is the difference between marketing intelligence and traditional marketing research?

Traditional marketing research produces isolated analyses. Marketing intelligence supports continuous decision making by relying on first-party data, advanced measurement methods, and interpretation oriented towards action and strategy.

How is adviso’s approach different than that of marketing agencies?

At adviso, marketing intelligence is customized, anchored in your actual data, markets, and business ambitions. We favour depth, reliability, and relevance instead of volume or “spectacular” deliverables.

How do you decide which channels and messages will be key in the future?

By analyzing the evolution of customer behaviour, the performance of messages over time, and signals from first-party data to test hypotheses, adjust messages, and guide media choices.

How is the real impact of my marketing actions measured?

By combining several approaches: marketing mix modelling (MMM), causal and incremental analyses, and business data (sales, retention, customer value). This lets you distinguish correlation from causation and understand what truly influences results.

How do I know where to invest my marketing budget?

By betting on an approach based on data. This lets you analyze the real impact of marketing levers, the contribution of each channel to growth, and the short- and long-term effects. And prioritize investments based on their real return.

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You know where you want to go.
We know how to get you there.


Tell us what you need and we’ll help you find the best solution.
Contact us or 514-589-4563

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