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514-589-4563
4388, rue Saint-Denis, Suite 300,
Montréal, QC, H2J 2L1

Loyalty is your most profitable asset.

You launched a program. So now what? Too many organizations leave it on autopilot. They think that technology or rewards is enough. The problem is that member expectations change fast. But the program is still the same. So engagement falls and ROI is disappointing. Getting more value out of the program takes a multidisciplinary team that knows how to drive loyalty. A team that knows what to look for, what needs guidance, and, if necessary, what to pivot.

Trusted by leading brands

Increasing the retention rate by 5% can grow profits by up to 95%.

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Loyalty, mastered and measured.

We manage your loyalty program to transform engagement into ROI.

KPI tracking and optimization

Rely on our continuous analysis to support the performance of your loyalty program. We track the data and key indicators to adjust its parameters and identify opportunities.

Marketing activation

Transform your program into an active marketing channel. We manage the campaigns, member community, and evolution of rewards to maintain constant engagement. We activate at the right time using the right levers to support your performance.

Why us?

We treat your program like what it really is: a strategic asset.

Exploiting its full potential takes more than expertise in loyalty. It also takes data, marketing, and martech. At adviso, we have it all. We analyze your KPIs, adjust your strategy, and activate the right levers. And we know how to make your program perform. Every year, we produce the LoyalT Study, the largest study of retail loyalty programs in Canada.

Our clients’ results speak for themselves.

20%
email CTR
Turn occasional drinkers into an engaged community
Customer Engagement & Loyalty +7

In a category where consumers constantly seek novelty, Boréale needed a way to stay relevant and build a lasting relationship with its audience.

We designed Maîtres Buveurs, a relationship program built to create a direct connection between the brand and its community. By structuring customer data, defining a strong value proposition and deploying automated journeys, we helped Boréale shift from one off communication to continuous engagement.

Result Boréale achieved a 20% email click through rate ten times higher than industry benchmarks, significantly grew its database and implemented automated scenarios that sustain long term engagement. Proof that a strong CRM strategy can turn engagement into sustainable growth.

Finding answers is in our DNA.

What’s the difference between a CRM and a loyalty program?

A CRM centralizes data and customer interactions. A loyalty program aims to influence customer behaviour by offering rewards and experiences that strengthen loyalty. 

Why do some loyalty programs fail?

Because they were created without analyzing customer behaviour or a clear financial model. Without perceived value, member engagement falls rapidly. And without a measurable financial impact, ROI becomes hard to justify. 

How do you improve the performance of a loyalty program?

By continuously driving performance: tracking key indicators, analyzing member behaviour, and regularly activating the program with engagement campaigns and initiatives. 

What’s the purpose of data in loyalty program management?

To understand behaviour, identify engagement opportunities, and measure the impact of the program on customer loyalty and revenues.

What skill sets do you need to manage a loyalty program?

A multidisciplinary team is essential: data analysis, relationship marketing, CRM, and martech. This combination of expertise lets you ensure performance and the evolution of your program over time. 

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You know where you want to go.
We know how to get you there.


Tell us what you need and we’ll help you find the best solution.
Contact us or 514-589-4563

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