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Case Study

Internalizing media to reduce

Impact

Ubisoft aimed to take full control of its media investments and build an in house capability aligned with its operational and business objectives.

We supported their teams end to end, from defining a clear roadmap to selecting and implementing the right technologies across their media, data and analytics ecosystem. Every step was designed to reduce dependencies, streamline operations and increase speed of execution.

By restructuring data, refining audience segmentation and deploying the right tools, Ubisoft significantly improved its ability to plan, activate and optimize campaigns internally.

Result Ubisoft increased its audience segments tenfold, achieved a 127% return on investment within the first year and completed the full implementation in under six months. Proof that internalizing media can quickly drive both efficiency and measurable business impact.

Client Objectives

Your Teams Your AI Integrations Your profitability

Services and Technologies

Business Strategy Strategy Consulting MarTech Artificial Intelligence AI Strategy Data and Technology Data Strategy Data Collection and Engineering Data Platforms Media and Adtech Adtech Media Consulting

Industry

Arts and Culture Consumer Goods

The Mandate

Ubisoft aimed to reach a new level of marketing maturity by internalizing its digital media operations to gain autonomy, improve performance, and better leverage its data.

This transformation extended beyond tools, involving a complete overhaul of processes, capabilities, and technology across SEM, programmatic, premium media buying, and audience management.

The mandate was to define a clear roadmap, select and implement the right technologies, and support internal teams in building a sustainable and high-performing operating model.

10x

more audience segments

The Strategy

Structuring a full transformation

The approach focused on redesigning the entire media operating model, not just implementing tools. 

Assessing the existing ecosystem

A comprehensive audit identified gaps and opportunities across media, data, and analytics. 

 

Selecting the right technologies

Technology choices were aligned with internal capabilities and long-term scalability. 

Building a clear roadmap

A detailed plan structured the implementation phases and accelerated execution. 

Enabling knowledge transfer

The engagement focused on empowering teams to operate independently over time. 

Successful in-housing depends as much on processes and governance as it does on technology.

Key Steps

Strategic diagnosis

Analysis of the strengths, weaknesses, and opportunities related to in-housing media activities. 

Ecosystem audit

Assessment of existing media, data, and analytics infrastructures. 

Roadmap definition

Detailed planning of implementation phases and key priorities. 

Technology selection

Selection of the right platforms (DSP, DMP, ad server, optimization tools).

Implementation and integration

Deployment of tools and integration into the existing data architecture. 

Operationalization

Launch of initial campaigns and ongoing optimization to drive rapid ROI. 

Our Process

Think transformation, not tools

 Redesign the full operating model 

Leverage what exists

 Build on current strengths 

Choose intentionally

 Select tech aligned with teams 

Structure to accelerate

 Follow a clear roadmap 

Enable autonomy

Empower internal teams

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