In a highly competitive context where local destinations were all fighting for attention, we helped Destination Québec cité maximize the real impact of its media investments.

By combining a 360 media strategy, precise orchestration across touchpoints, and an advanced causal measurement approach, we went beyond visibility to clearly demonstrate the direct impact of media on business outcomes.

Results: over 10.1 million people reached with sustained frequency, more than 200,000 clicks to partner sites with a 30% conversion rate, and a top 3 ranking among Canadian cities for hotel occupancy over eight weeks.

Proof that a well-structured, data-driven media strategy can directly influence the economic performance of a destination.