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Case Study

Making Oasis the go to brand for holiday cocktails

Impact

In a category where a competitor already dominates attention, Oasis needed to quickly earn a place in consumers’ minds during the most strategic time of the year.

We focused on a simple and effective approach test multiple ideas quickly, identify what truly resonates, then invest only in the best performing content.

With over 75 creative variations launched in just a few days, we turned content into a performance driver.

Result Oasis generated three times more views than competitors, exceeded traffic targets by 67% and achieved a very low cost per engagement. Proof that an agile creative strategy can compete with top brands, even with a limited budget.

Client Objectives

Your profitability Your growth

Services and Technologies

Insight and Media Strategy Media and Adtech Media Activation and Performance Data and Technology Marketing Performance Measurement

Industry

Consumer Goods

The Mandate

In a market dominated by well-established competitors, Lassonde aimed to relaunch its Oasis cranberry juice during the holiday season — a key consumption period — to regain visibility and consideration.

Beyond media performance, a key challenge emerged: how to quantitatively measure brand awareness in real time using actionable metrics?

The mandate was to deploy a high-impact creative campaign while building a measurement framework to track awareness and engagement effectively.

3x

more views than competitors

The Strategy

Leveraging seasonal relevance

The campaign was built around holiday consumption moments like cocktails and mocktails. 

Scaling creative testing

A large-scale iterative approach enabled rapid testing of multiple creative variations. 

 

Challenging audience assumptions

Initial targeting was refined to reach a broader, more responsive audience. 

Continuous optimization

Budgets were dynamically allocated to top-performing creatives. 

Rethinking awareness measurement

Advanced KPIs such as Share of Video Views and engagement rate were used to evaluate performance. 

Awareness is not just about reach — it’s about the quality of engagement.

The Steps

Positioning definition

Alignment around a festive territory focused on cocktails and mocktails to maximize seasonal relevance. 

Large-scale creative production

Development of over 75 creative variations tailored to different formats and platforms. 

A/B testing phase

Performance analysis of different variations to identify the most engaging ones. 

Audience refinement

Adjustment of target segments based on campaign performance insights. 

Investment optimization

Reallocation of budgets toward the highest-performing creatives. 

Brand awareness tracking

Ongoing analysis of advanced KPIs to measure changes in awareness and engagement. 

Our Process

Test at scale

 Identify what works through volume 

Challenge assumptions

 Let data guide audience strategy 

Optimize continuously

 Invest in top-performing assets 

Measure differently

 Go beyond traditional reach metrics 

Drive real engagement

 Focus on meaningful interactions 

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