Objectives - Your AI Integrations

Utilisez-vous l’IA pour créer de la valeur ou seulement pour expérimenter?

Vos données sont-elles réellement prêtes pour soutenir des projets d’intelligence artificielle?

Savez-vous quels cas d’usage IA auront le plus d’impact sur vos résultats?

Votre équipe marketing sait-elle intégrer l’IA dans ses décisions?

Avez-vous une stratégie IA ou seulement des initiatives isolées?

Vos projets d’IA génèrent-ils un impact concret sur votre croissance ou votre rentabilité?

Cadrage exécutif

On identifie les objectifs d’affaires que l’IA peut réellement améliorer: croissance, rentabilité, efficacité ou expérience client.

Diagnostic données et maturité

On évalue la capacité réelle de votre organisation à déployer l’IA en analysant la qualité, l’accessibilité et la gouvernance des données.

Identification des cas d’usage prioritaires

On priorise les cas d’usage IA selon leur impact potentiel, leur faisabilité et leur contribution aux résultats d’affaires.

Conception des modèles et intégration

On conçoit des solutions IA adaptées aux besoins de l’organisation et on les intègre dans les processus existants.

Activation et apprentissages

On déploie les initiatives prioritaires et on mesure leur impact réel sur les résultats.

Structuration et pérennisation

On met en place les outils, les tableaux de bord et les processus pour intégrer durablement l’IA dans les décisions de l’entreprise.

AI Consulting

Turn AI into a performance driver for your organization without compromising quality, enabling better personalization, prediction, automation, innovation, and productivity.

Our Artificial Intelligence Solutions

Turn your marketing data into informed decisions using AI models that measure the true impact of your investments and guide your choices.

Marketing Intelligence

Structure your data to guide long-term decisions and day-to-day execution. The goal is to know where and how to invest in marketing to connect your business vision, markets, and strategies.

AI Agent Development

Get a digital teammate that can automate repetitive tasks, accelerate access to information, improve decision quality, and boost team productivity.

Predictive Intelligence

Use insights to guide your future decisions and predict what will drive success. Anticipate marketing performance, optimize your investments, and positively influence customer behavior.

AI Education and Training

Empower your teams with practical, continuously updated AI training. Integrate AI into everyday workflows and accelerate productivity.

Ça vous parle?

Nos consultants d’affaires cumulent plus de 20 ans d’expérience et ont accompagné certaines des plus grandes organisations québécoises dans la structuration de leurs données et l’intégration stratégique de l’intelligence artificielle.

Ils peuvent aussi intervenir comme CMO fractionnel pour vous accompagner dans vos initiatives en IA.

Parlez à nos consultants

Chez adviso, l’intelligence artificielle n’est pas une tendance tech. C’est un levier stratégique au service des résultats d’affaires.

L’IA ne vit pas seule dans un département TI. On la combine à la stratégie, à l’architecture de données, aux technologies marketing et à l’activation. Ça nous permet de déployer des solutions IA avancées (CI360, MMM, agents IA) alignées sur vos objectifs et intégrées au sein de vos équipes marketing.

Named AI Agency of the Year

BoomeranG Awards

IDEA Awards

Écho Grand Awards

Search Engine Land Awards - Winner 2025

Search Engine Land Awards Winner 2024

ON Oncon Icon Awards - Winner 2021

Google Search Honours Awards

Gold IDEA Media Award

Google Awards 2025

Google Awards 2024

Excellence in Organizational Health Award 2026 by Dialogue

eTail Toronto 2026 - Best Multichannel Campaign

eTail Toronto 2026 - Rising Brand

+ 549%

ROAS

Optimizing paid search with AI

Media and Adtech +7

In a complex market where every dollar counts, we helped Sail fundamentally rethink its media performance.

By combining artificial intelligence, first-party data, and offline signals, we optimized every lever to maximize the real impact of its investments.

The result: 549% ROAS, $16M in online revenue, and an increase in average order value, proof that a well-structured approach can transform marketing performance into concrete business results.

85%

accuracy in detecting churn

Reduce customer churn through predictive modeling and AI

Artificial Intelligence +13

In a high-growth context where retention is key to profitability, we helped WeCook turn its data into a competitive advantage.

By building a unified data warehouse and developing an AI-powered churn prediction model, we enabled the team to identify at-risk customers and act proactively, with insights directly usable by marketing teams.

Results: 85% accuracy in detecting at-risk customers, a full implementation completed in just one month despite complex data sources, and a stronger ability to generate advanced insights to optimize marketing operations.

Proof that a strong data foundation, combined with AI, can turn complex data into actionable business decisions.

10x

more audience segments

Internalizing media to reduce

Business Strategy +11

Ubisoft aimed to take full control of its media investments and build an in house capability aligned with its operational and business objectives.

We supported their teams end to end, from defining a clear roadmap to selecting and implementing the right technologies across their media, data and analytics ecosystem. Every step was designed to reduce dependencies, streamline operations and increase speed of execution.

By restructuring data, refining audience segmentation and deploying the right tools, Ubisoft significantly improved its ability to plan, activate and optimize campaigns internally.

Result Ubisoft increased its audience segments tenfold, achieved a 127% return on investment within the first year and completed the full implementation in under six months. Proof that internalizing media can quickly drive both efficiency and measurable business impact.

+ 850%

ROAS

Automating SEM to scale global growth

Media Activation and Performance +7

Facing the challenge of managing hundreds of thousands of routes across multiple countries and languages, Busbud could no longer rely on manual SEM campaign management.

We built a fully automated architecture using scripts and APIs to generate, manage and optimize campaigns at scale. This allowed real time adjustments based on performance while reducing human error.

By combining automation and data analysis, we turned an operational challenge into a growth engine.

Result a return on ad spend of 850%, a 20% click through rate in North America and a tenfold increase in sales. Proof that automation can unlock performance that would be impossible to achieve manually.

- 82%

cost per in store visit

Connecting digital efforts to in store visits to drive acquisition

Marketing Performance Measurement +8

In a context where final conversion happens in store, Nautilus Plus needed to better measure and optimize the real impact of its digital investments.

We deployed an omnichannel strategy combining online and offline data to better understand user journeys and identify the most effective levers. By optimizing campaigns based on key moments and behaviors, we increased qualified in store visits while reducing costs.

This approach turned digital into a true driver of offline acquisition.

Result cost per in store visit decreased by 82%, in store prospects increased by 9% and annual memberships grew by 13%. Proof that a well measured strategy can effectively connect digital efforts to real business outcomes.

+ 40%

revenue per thousand impressions

Using data to drive better media performance

Data Collection and Engineering +9

As Nespresso aimed to maximize the value of its audiences, the challenge was to move from generic targeting to behavior based segmentation.

We implemented and activated a data management platform by leveraging CRM data to build advanced segments using clustering models. By identifying the most valuable customer profiles, we deployed highly precise audiences across channels.

This approach turned data into a direct performance driver.

Result revenue per thousand impressions increased by 40%, data matching processes improved significantly and over $75,000 in media efficiency gains were generated within three months. Proof that advanced data usage can quickly drive measurable performance gains.

FAQ

En identifiant d’abord les cas d’usage qui contribuent réellement aux objectifs d’affaires. L’intégration de l’IA passe ensuite par des données structurées, la priorisation des initiatives à fort impact et leur intégration dans les processus existants.

Ceux qui améliorent la rentabilité et la prise de décision, tels que la prédiction du churn client, l’optimisation des investissements marketing, la personnalisation de l’expérience client (CX), l’analyse avancée de la performance et la prévision de la demande.

Généralement pour trois raisons: 1) des données insuffisantes ou mal structurées, 2) un manque d’alignement sur les objectifs d’affaires et 3) une absence de gouvernance et de priorisation.

Lorsqu'elle possède des données fiables, des objectifs d’affaires clairs et des équipes capables d’exploiter les insights générés. Une évaluation de maturité permet d’identifier les étapes à franchir avant de lancer des projets d’IA.

Selon trois critères: 1) l’impact potentiel sur les résultats d’affaires, 2) la qualité et la disponibilité des données nécessaires et 3) la facilité d’intégration dans les processus existants. Concentrez vos efforts sur trois à cinq cas d’usage IA à fort impact.

De l’IA qui livre

Ils nous ont fait confiance

Seulement 12% des entreprises génèrent à la fois des revenus et des gains de coûts grâce à l’IA.