Ubisoft aimed to take full control of its media investments and build an in house capability aligned with its operational and business objectives.

We supported their teams end to end, from defining a clear roadmap to selecting and implementing the right technologies across their media, data and analytics ecosystem. Every step was designed to reduce dependencies, streamline operations and increase speed of execution.

By restructuring data, refining audience segmentation and deploying the right tools, Ubisoft significantly improved its ability to plan, activate and optimize campaigns internally.

Result Ubisoft increased its audience segments tenfold, achieved a 127% return on investment within the first year and completed the full implementation in under six months. Proof that internalizing media can quickly drive both efficiency and measurable business impact.