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Case Study / Reitmans

Scaling e-commerce acquisition through media automation

Impact

As Reitmans aimed to grow online sales in a competitive environment, the challenge was to efficiently reach new audiences while maximizing return on investment.

We deployed an acquisition strategy leveraging automation and product data to deliver personalized messaging at scale. By combining behavioral signals and real time inventory, we optimized campaign delivery to reach high intent consumers.

This approach accelerated growth while improving media efficiency.

Result return on ad spend increased threefold, cost per session decreased by 35% and traffic increased by 60%. Proof that media automation can transform e-commerce acquisition performance.

Client Objectives

Your growth Your profitability

Services and Technologies

Media and Adtech Adtech Media Activation and Performance Data and Technology Marketing Performance Measurement

Industry

Retail

The Mandate

Founded in 1926, Reitmans (Canada) Limited is one of Canada's largest women's apparel retailers, operating more than 600 stores nationwide and six distinct brands: Reitmans, Penningtons, Addition Elle, Thyme Maternity, RW&CO, and Hyba.

With a large ecommerce footprint and constantly evolving product inventories, Reitmans sought new ways to scale customer acquisition, drive online sales, and improve advertising efficiency. To achieve these objectives, the company partnered with adviso to test Facebook Dynamic Ads for Broad Audiences across its portfolio of brands.

So the mandate was to increase the reach of Reitmans’ digital campaigns, drive qualified traffic to its ecommerce platforms, boost online sales, and improve return on advertising spend. 

“
Facebook dynamic ads for broad audiences have been a very successful solution for us, and we achieved unexpected results. This campaign contributed greatly to our acquisition strategy by bringing a more than 60% increase in new online visits, while increasing return on ad spend by over 80% and the conversion rate by over 50% compared to last year’s prospecting initiatives.
”
Marc Laurent-Atthalin, Digital Media Director, Reitmans
3x

return on ad spend

The Challenges

Expand Reach

Connect with a larger audience of qualified consumers across Canada. 

Drive Qualified Traffic

Attract high-intent visitors to Reitmans’ ecommerce platforms. 

 

Increase Online Sales

Generate more online purchases across Reitmans’ portfolio of brands. 

Improve Media Efficiency

Maximize return on ad spend while lowering acquisition costs. 

Dynamic advertising combines automation, relevance, and performance to reach the right audiences at the right moment.

35%

lower cost per session

The Strategy

Leverage Broad Audiences

Deploy Facebook Dynamic Ads to broad audiences to scale prospecting efforts.

Connect Real-Time Inventory

Showcase a wide range of products through ads connected directly to live inventory feeds. 

Activate Key Shopping Moments

Target Canadian women aged 25–54 during major retail events such as Black Friday and Cyber Monday, as well as promotional periods. 

Measure Business Impact

Use “Shop Now” calls-to-action linked to the ecommerce site to track sales, page views, and add-to-cart actions. 

Scale Across Brands

Test and optimize Dynamic Ads across all six Reitmans brands to maximize performance at scale. 

60%

more visits online

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