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Case Study / Olymel

Building a B2B platform to better support sales and partners

Impact

In a context where Olymel needed to better reach its B2B audiences and support its sales teams, the company required a platform aligned with the complex realities of the foodservice market.

We supported the creation of a structured digital ecosystem based on the needs of different segments. By simplifying access to product information and developing practical tools to support decision making, we enabled users to quickly find the right products.

This approach transformed the platform into a true sales enablement tool.

Result traffic doubled within the first month after launch, four B2B segments were addressed with tailored experiences and more than 12 specialized tools were deployed to support users. Proof that a well designed platform can accelerate adoption and support commercial performance.

Client Objectives

Your growth Your Teams

Services and Technologies

Strategy Consulting Business Strategy Ecommerce Strategy Customer Experience (CX) CX Strategy and Research UX Audit and Optimization Customer Journeys Data and Technology Data Strategy Marketing Performance Measurement

Industry

B2B

The Mandate

A leading Canadian producer and processor of pork and poultry products, Olymel sought to strengthen its digital presence within the foodservice industry. The organization partnered with adviso to define a digital strategy, select the right technology platform and support the development of a digital ecosystem tailored to the needs of distributors, restaurant chains, hotels, institutions and other HRI (Hotels, Restaurants and Institutions) stakeholders.

Following workshops and consultations with numerous internal and external stakeholders, adviso developed a comprehensive roadmap aimed at supporting the commercialization of Olymel’s extensive product portfolio, simplifying access to product information and enabling both sales teams and distribution partners to better serve their customers.

The engagement included digital strategy development, platform selection, vendor evaluation, user experience design, content architecture, lead generation strategy and the creation of an exclusive portal for foodservice professionals across Canada.

“
I’d like to give a big thank-you to the entire team at adviso that helped us with this project. As a professional team with competencies in many disciplines, you were able to understand our challenges and needs. I really appreciated the synergy of our relationship and would enthusiastically recommend you as a collaborator.
”
Jérémie Gingras, Digital Marketing Manager, Olymel
2x

more sessions

The Challenges

Supporting Product Commercialization

Build a platform that effectively supports Olymel’s sales force and distribution network across Canada in marketing and selling its product portfolio. 

Structuring a Complex Product Catalog

Present a diverse product offering with numerous SKUs, technical specifications and formats, while meeting the food industry's requirements for labeling, compliance and information accuracy. 

 

Addressing Operational Needs

Enable foodservice professionals to evaluate products based on criteria that directly impact their operations, such as productivity, consistency, capacity and equipment requirements. 

Serving Diverse Audiences

 eet the unique needs of multiple market segments, including distributors, restaurant chains, hotels, schools, healthcare facilities and other institutions. 

Simplifying Access to Information

Make product information easy to find and navigate through an intuitive experience integrated with internal documentation and archiving systems. 

Improving Organizational Efficiency

Support the needs of multiple internal teams involved in managing, updating and distributing product information. 

Supporting Decision-Making

Provide tools and resources that help foodservice professionals quickly identify the products best suited to their needs. 

In the foodservice industry, professionals aren't looking for a product. They're looking for a solution to an operational challenge.

The Strategy

Segmenting the Experience

Develop dedicated sections, tailored content and curated product selections for specific market segments and distribution channels. 

Reimagining Product Discovery

Build a centralized product catalog structured around the search criteria, attributes and filters most relevant to foodservice professionals. 

Enhancing Product Search

Implement advanced categorization and filtering capabilities to help users quickly identify products based on dietary, operational and business requirements. 

Showcasing Product Information

Design detailed product pages featuring technical specifications, operational information and B2B-focused visual content. 

Driving Lead Generation

Integrate enriched inquiry and contact mechanisms to support business development and generate qualified leads. 

Delivering Exclusive Value

Create a gated portal offering tools, calculators, insights and resources available exclusively to authenticated users. 

Olymel-1
Olymel-2

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