Case Study / HydroSolution

Generate qualified leads using field data

Impact

In a context where the main objective was to generate sales calls, HydroSolution needed to better connect digital initiatives to real business outcomes.

We deployed an integrated strategy combining SEO, SEM, display and social media, while implementing call tracking to link each digital interaction to a concrete action. By continuously optimizing campaigns and improving landing pages, we maximized conversion from qualified audiences.

This approach turned visibility into measurable results.

Result sales calls increased by 30%, significantly exceeding the initial objective, over 1,000 forms were generated and more than 150,000 clicks were driven from qualified audiences. Proof that an integrated strategy can directly impact sales.

Client Objectives

Services and Technologies

Industry

Energy

The Mandate

To support its television awareness campaign and accelerate digital growth, HydroSolution sought to  increase qualified lead generation, drive more sales calls, and improve the performance of digital marketing initiatives supporting the brand’s awareness campaigns. So adviso implemented an integrated digital marketing approach that combined multiple disciplines to maximize results across channels. 

Adviso has a highly talented team, with an obsession for lead generation. Three words describe this firm: rigor, intelligence, and innovation.
Isabel St-Laurent, Brand Director, HydroSolution
+30%

increase in sales calls

The Challenges

Execute Under Tight Timelines

Plan and launch complex campaigns within demanding deadlines. 

Capture Attention at Key Moments

Reach consumers during the highly competitive holiday and early-year periods. 

 

Connect Performance Data

Align call-tracking data with media platforms to gain more granular performance insights. 

An integrated marketing strategy can transform brand awareness into measurable business results.

The Strategy

Structure SEM Acquisition

Deploy a granular SEM architecture supported by always-on Google Ads campaigns. 

Leverage Advanced Display Tactics

Implement a sophisticated display strategy using targeted tactics to support SEM conversions. 

Strengthen Organic Visibility

Execute a performance-driven SEO strategy combined with local search optimization. 

Optimize Landing Pages

Improve the performance of nine landing pages through copy optimization, UX enhancements, and A/B testing. 

Measure Every Interaction

Configure a call-tracking system that assigned a unique phone number to each marketing tactic. 

Optimize Continuously

Monitor competitors closely and make daily campaign optimizations. 

Activate Social Media

Implement a social media strategy focused on community management and brand engagement. 

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