Adapt to the evolving purchasing habits of millennials. 

Address the different realities and needs of the brands represented across the Group’s dealerships. 

Leveraged the Group’s internal data to maximize media buying efficiency. 

Avoided saturated advertising environments such as radio and newspapers in favor of channels offering greater differentiation and innovation opportunities. 

Deployed premium placements, digital out-of-home advertising in targeted restaurants and offices, and interactive formats integrating the Group’s vehicle shopping assistance tool. 

Created timely, inspiring and audience-specific advertising adapted to seasonality. 

Allowed manufacturers to lead brand awareness efforts while ensuring strong visibility within key acquisition channels during decision-making moments.  

Automated manufacturers’ monthly promotions within SEM campaigns to ensure message consistency across channels. 

Used the Group’s first-party data to personalize messaging for current and prospective customers. 

Tested promotional Facebook strategies based on interests, demographics and dealership-specific markets. 

Launched dynamic retargeting campaigns based on users’ shopping behavior.