Case Study / Groupe Deschênes

Unify the e-commerce ecosystem to simplify operations

Impact

In a B2B environment with complex orders and distributed inventory across the country, Groupe Deschênes needed to modernize its digital offering without disrupting operations.

We supported the group in structuring its entire e commerce ecosystem. By harmonizing product data, designing an experience aligned with real world needs and integrating real time availability across more than 100 locations, we enabled customers to access reliable and actionable information.

At the same time, we coordinated the launch of multiple transactional sites and supported the creation of an organization capable of sustaining this transformation.

Result over 100 locations now offer synchronized product availability, 8 transactional sites were launched and a strong foundation was built to support long term e commerce growth. Proof that a structured approach can simplify even the most complex environments.

Client Objectives

Your AI Integrations Your Teams Your growth

Services and Technologies

Ecommerce Strategy Business Strategy Strategy Consulting Customer Experience (CX) CX Strategy and Research Customer Journeys UX Audit and Optimization Data and Technology Data Strategy Data Collection and Engineering Data Platforms Marketing Performance Measurement

Industry

Support Groupe Deschênes in the planning and deployment of the e-commerce initiatives of its 8 main subsidiaries in order to better serve specialized B2B customers across Canada. The mandate included structuring a catalog of more than 100,000 products, planning and launching 8 B2B transactional websites, improving the omnichannel customer experience, supporting complex ordering processes, facilitating access to account, inventory and order information, and supporting the creation of a centralized marketing and e-commerce team.

“

Adviso’s support and expertise in this large-scale web project allowed us to quickly understand what challenges we were up against, and find solutions just as quickly. With their multidisciplinary support, adviso helped us push our limits and offer our customers an e-commerce ecosystem that surpassed our expectations.

”

Pedro Silva, Marketing & E-Commerce Director, Groupe Deschênes

Specialized B2B needs

Address the specific needs of various B2B audiences including contractors, buyers, plumbers, electricians and service representatives.

Multisite structure

Create a site management structure adapted to the needs of the Group’s different business units.

Organizational transformation

Support the implementation of a centralized marketing and e-commerce team working alongside individual brand teams.

Simultaneous deployment

Coordinate the launch of 8 mostly bilingual websites across mobile and desktop environments.

Complex product catalog

Organize a catalog of more than 100,000 heterogeneous products in a coherent way.

Branch availability

Clearly display product availability timelines across a network of more than 100 branches.

Complex transactional cycles

Support complex ordering processes including quotes, staged product releases and replenishment.

Access management

Enable multiple account access levels reflecting the complexity of B2B organizations.

E-commerce planning

Developed the strategic planning for the Group’s 8 B2B transactional websites.

Transactional experience

Implemented features enabling 24/7 access to accounts, inventory, order tracking, quotes and renewals.

User research

Conducted interviews, focus groups and user testing with construction contractors and Group employees across multiple Canadian cities.

UX and platform design

Designed the information architecture, functional wireframes, dynamic prototype and detailed specifications.

User validation

Conducted user testing with target audiences to validate the dynamic functional prototype.

Technology selection

Supported the selection of the technology platform and web development partner.

Development support

Provided guidance to internal technical teams and external partners throughout development.

Ongoing support

Delivered ongoing support in digital strategy, user experience and performance measurement.

Team enablement

Supported the implementation of a marketing and e-commerce team.

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