Case Study / Les Grands Ballets Canadiens
Turn a website redesign into a revenue driver
Impact
As the Grands Ballets Canadiens expanded their offering, the organization needed to modernize its website without compromising existing performance.
We led a full strategic redesign by restructuring the information architecture, optimizing SEO and improving user experience. Every decision was made to simplify discovery and streamline the purchase journey.
This approach transformed the website into a true conversion engine.
Result revenue increased by 20% without relying on campaigns, organic traffic grew by 53% and bounce rate decreased by 15%. Proof that a well executed redesign can directly drive revenue growth.
Client Objectives
Services and Technologies
Industry
The Mandate
Les Grands Ballets Canadiens sought to evolve their digital presence to reflect the expansion of their mission and the diversification of their offerings. Between performances, subscriptions, special events, touring productions, dance therapy programs, and the Nutcracker Market, the organization needed a website capable of supporting its business objectives while delivering a seamless experience to diverse audiences.
adviso partnered with the internal team throughout the entire redesign process, from strategic planning to launch. The mandate included website analysis, information architecture, design and development vendor selection, project guidance during implementation, and performance measurement setup. The project was delivered through a highly collaborative approach involving stakeholders at every stage.
The Challenges
Enable long-term autonomy
Plan the redesign in close collaboration with the internal team to ensure the site could continue evolving after launch.
Protect SEO equity
Replace a well-established website without compromising its organic visibility and search rankings.
Find the right partners
Select a design and development team with the expertise required to deliver the project successfully.
Balance SEO and user experience
Create an information architecture that supports organic growth while delivering an intuitive and refined experience.
Measure a complex ecosystem
Track and optimize transactions across multiple organizations, platforms, and domains.
Mesurer un écosystème complexe
Suivre et optimiser des parcours transactionnels répartis sur plusieurs plateformes, domaines et organisations.
The greatest risk of a redesign isn’t losing your identity. It’s losing everything that was already working.
The Strategy
Build the vision collaboratively
Lead a strategic planning process involving stakeholders from across the organization.
Select key implementation partners
Support the evaluation and selection of the design and development provider.
Guide execution from strategy to launch
Ensure the final website aligned with brand standards, user experience best practices, and SEO requirements.
Implement advanced measurement
Deploy a performance measurement framework tailored to a multi-domain environment with a separate ticketing platform.
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