Case Study / Arctic Gardens

Turning content into a scalable acquisition and performance engine

Impact

In a context where Arctic Gardens relied heavily on paid media for traffic, the brand needed to build its own digital assets to support long term growth.

We supported a full shift toward a structured content strategy by launching a blog and optimizing recipe pages for both SEO and conversion. By creating strong synergy between paid, owned and earned channels, we maximized performance across all touchpoints.

This approach helped attract new audiences while improving the efficiency of media investments.

Result paid conversion rates increased by 221%, organic traffic to recipe pages doubled and search driven sessions increased by 78%. Proof that a well structured content ecosystem can become a powerful growth driver.

Client Objectives

Your growth Your profitability

Services and Technologies

SEO and AI Search Business Strategy Strategy Consulting Customer Experience (CX) Customer Journeys Conversion Rate Optimization (CRO) Media and Adtech Media Activation and Performance Data and Technology Marketing Performance Measurement

Industry

Consumer Goods

Support Arctic Gardens, a leader in frozen vegetable processing in Canada, in its digital transformation, develop its digital assets and deploy a content strategy through the launch of its blog.

The objective was to acquire new audiences on owned platforms in order to reduce dependence on media investments, while increasing the brand’s online visibility, driving organic traffic to Arctic Gardens’ digital assets and strengthening community engagement.

“

Adviso allowed us to take a true digital shift and to build our own digital assets. The Inbound marketing team gave strategic direction to our digital expansion, introduce the tracking of performance metrics and supported us at every step of the mandate in order to increase Arctic Gardens’ digital presence.

”

Nicolas Joly, Brand Manager, Bonduelle Americas, Arctic Gardens

Building a discoverable brand

Increase Arctic Gardens’ visibility, particularly outside Quebec, despite low search volumes and limited organic mentions online.

Launching a content platform from scratch

Create a high-performing blog without an existing content strategy.

Standing out in a crowded category

Differentiate the brand in a highly saturated food content environment.

Growing owned audiences

Acquire new audiences beyond owned platforms and paid media efforts.

Creating synergy between earned, owned and paid

Develop an integrated strategy aligning content assets, media campaigns and organic initiatives to maximize reach and performance.

Structuring the editorial strategy

Lead a complete strategic planning process to define the blog’s vision, themes and content approach.

Building operational foundations

Act as an operational consultant by implementing collaborative tools and a structured content production process.

Deploying a multi-platform content strategy

Create and distribute content tailored to various digital channels and consumption habits.

Optimizing discoverability and SEO performance

Optimize recipe pages from both a technical SEO and user experience perspective to improve media campaign performance and SERP visibility.

Expanding audience reach

Develop content partnerships and influencer collaborations to increase organic visibility and reach new audiences.

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Case Study / Arctic Gardens

Turning content into a scalable acquisition and performance engine

Impact

Client Objectives

Services and Technologies

Industry

The Mandate

paid conversion rate

The Challenges

Building a discoverable brand

Launching a content platform from scratch

Standing out in a crowded category

Growing owned audiences

In an oversaturated food content landscape, Arctic Gardens needed to become more than a product brand. It had to become a useful, inspiring and discoverable content destination.

The Strategy

Creating synergy between earned, owned and paid

Structuring the editorial strategy

Building operational foundations

Deploying a multi-platform content strategy

Optimizing discoverability and SEO performance

Expanding audience reach

sessions from search engines

Go further with our experts

Going beyond the myths: SEO results in less than 3 months

How to (easily) integrate TikTok into your marketing strategy

Adapting your keyword research to UX for a website redesign

You know where you want to go.
We know how to get you there.

Find and leverage what really matters.

Case Study / Arctic Gardens

Turning content into a scalable acquisition and performance engine

Impact

Client Objectives

Services and Technologies

Industry

The Mandate

paid conversion rate

The Challenges

Building a discoverable brand

Launching a content platform from scratch

Standing out in a crowded category

Growing owned audiences

In an oversaturated food content landscape, Arctic Gardens needed to become more than a product brand. It had to become a useful, inspiring and discoverable content destination.

The Strategy

Creating synergy between earned, owned and paid

Structuring the editorial strategy

Building operational foundations

Deploying a multi-platform content strategy

Optimizing discoverability and SEO performance

Expanding audience reach

sessions from search engines

Go further with our experts

Going beyond the myths: SEO results in less than 3 months

How to (easily) integrate TikTok into your marketing strategy

Adapting your keyword research to UX for a website redesign

You know where you want to go.We know how to get you there.

Find and leverage what really matters.

You know where you want to go.
We know how to get you there.