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Case Study / Aldo

Unifying data for more reliable business decisions

Impact

In a complex global environment, Aldo faced a critical issue data from analytics platforms did not match financial reporting, limiting executive confidence.

We centralized and harmonized the entire data ecosystem by migrating to a unified platform. By integrating multiple data sources and structuring them to reflect business reality, we enabled a consistent and reliable view of performance.

At the same time, we democratized access to data to support decision making across the organization.

Result the gap between analytics and finance data was reduced by 25%, data now covers over 80 countries and more than 100 users actively leverage it to drive performance. Proof that reliable data is essential to support growth at scale.

Client Objectives

Your profitability Your Teams Your AI Integrations

Services and Technologies

Data Collection and Engineering Data Strategy Data and Technology Analytics Platforms Google Analytics 4 Data Warehouses and Data Lakes BigQuery Business Strategy Strategy Consulting

Industry

Retail

The Mandate

Aldo, a global fashion leader with more than 20,000 employees and thousands of stores worldwide, mandated adviso to select, deploy and drive adoption of advanced performance analytics technologies.

Following an in-depth evaluation of available platforms, adviso recommended Google Analytics 360 and led its configuration and deployment, including the customizations required to provide Aldo with a unified view of its brands and channels and support data-driven growth decisions.

 

“
The partnership with Adviso was key to navigate through the complexities that this type of project entails, and allowed company leaders to regain trust in digital data.
”
David Roy, Director, Digital Analytics & Performance, Aldo
-25%

reduction in data gap

The Challenges

Modernizing the analytics ecosystem

Migrate IBM CoreMetrics to Google Analytics 360 and Qubit Tag Manager to GTM across all Aldo Group ecommerce sites. 

Aligning app and web analytics

Migrate MixPanel to Google Analytics for the ALDO iOS application. 

 

Reconciling multiple data sources

Resolve discrepancies between internal systems data (OMS) and Google Analytics 360 data. 

Improving marketing attribution

Address attribution gaps across channels including email, media and organic traffic. 

Aligning product data with operations

Redesign product categorization structures to better align with retail operations and omnichannel needs. 

Driving organizational adoption

Increase internal understanding of data and analytics challenges across the organization. 

In a complex global organization, the value of data depends not only on collection, but on consistency, reliability and the ability to make it accessible and actionable across the business.

80

countries covered by the GA360 account

The Strategy

Redesigning the analytics ecosystem

Conduct a full review of the existing analytics environment and recommend an optimized roadmap covering processes, technology and human resources. 

Leveraging BigQuery to improve data quality

Use BigQuery to correct discrepancies between transactional data and Google Analytics 360 sessions while integrating Aldo’s fiscal calendar and regional groupings. 

Automating product data governance

Deploy a dual product and merchandising categorization structure through the GTM API to optimize product galleries and improve omnichannel performance visibility. 

Connecting marketing platforms

Integrate Adwords, DoubleClick and Salesforce ExactTarget with Google Analytics to improve marketing performance visibility. 

Democratizing access to data

Integrate BigQuery and IBM Sterling OMS data into Tableau Software to distribute ecommerce performance insights up to the board level. 

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