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Case Study / 24h Tremblant

Maximizing donations by mobilizing an engaged audience

Impact

In a model where each participant is responsible for raising their own donations, 24h Tremblant needed to drive engagement at scale and earlier in the year.

We built a full digital strategy combining acquisition, segmentation and personalization. By leveraging existing data to better understand behaviors, we tailored communications at every stage of the journey to drive registration, engagement and fundraising.

This approach strengthened the connection between the cause and participants while expanding audiences.

Result a 2,929% return on ad spend, 126% of the objective achieved and over $3.8 million raised. Proof that a well executed digital strategy can turn engagement into real world impact.

Client Objectives

Your growth Your profitability

Services and Technologies

CRM & Relationship Marketing CRM Email Marketing Marketing Automation and AI Media and Adtech Media Activation and Performance Data and Technology Marketing Performance Measurement Customer Intelligence

Industry

Nonprofits

The Mandate

24h Tremblant, one of the largest fundraising sporting events in North America, wanted to maximize audience engagement in order to increase registrations, accelerate fundraising efforts and surpass its $3.25 million fundraising goal for the 2017 edition.

In a context where each participant was responsible for raising their own donations in support of three children’s foundations, adviso was mandated to design a digital strategy combining media campaigns, marketing automation and personalization to mobilize audiences, strengthen engagement and support donation growth throughout the campaign.

“
The adviso team helped us implement a digital strategy to define and build an engaged audience, while developing and maintaining a strong relationship with that audience over time. More concretely, adviso helped us exceed our recruitment goals, accelerate our fundraising campaign and reach new audiences in order to generate more donations. THANK YOU!!!
”
Marie-Ève Otis, Marketing Communications Director, 24h Tremblant
2929%

return on ad spend

The Challenges

Motivating participants

Encourage participants to surpass their individual fundraising goals throughout the campaign.

Increasing registrations

Maximize the number of registered teams to expand the event’s reach and impact. 

 

Driving earlier engagement

Encourage participants to register earlier in the year to accelerate fundraising efforts. 

People are more likely to engage when they feel personally connected to the cause.

The Strategy

 

Improving performance measurement

Implement measurement tools and an attribution model to clearly identify revenue sources and optimize marketing investments. 

Reaching relevant audiences

Develop a targeted acquisition strategy to engage audiences most likely to participate and contribute to fundraising efforts. 

Segmenting audiences early

Structure and segment the email database at the start of the campaign to drive early registrations and build new engaged audiences. 

Personalizing communications

Tailor messaging at every stage of the user journey by leveraging historical audience data to increase engagement and participation. 

Creating engaging content

Develop a content strategy supported by a blog to maintain audience interest throughout the campaign. 

3.9M$

in donations raised

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