Tech

8 mistakes your mobile application should avoid

vbergeron@adviso.ca (Valérie Bergeron) — Tue, 26 May 2026 18:39:53 GMT

Is your mobile application a growth lever... or an expensive technology silo?

AI agent orchestration: Your AI tools need a manager too

Victor Meyer — Mon, 09 Mar 2026 15:49:40 GMT

Artificial intelligence is disrupting marketing.

Loyalty programs: How to choose the best martech platform?

vbergeron@adviso.ca (Valérie Bergeron) — Mon, 02 Mar 2026 14:57:12 GMT

Martech for loyalty programs is like an invisible spinal column. It's impossible to operationalize a high-performance loyalty program without a technological ecosystem that is strong, well-integrated, flexible and, above all, centred on data and customer experience (CX).

Meta Andromeda: An AI revolution in paid social?

Cynthia Aubin-Dupuis — Wed, 10 Dec 2025 19:26:58 GMT

Meta Andromeda is being presented as a radical turning point in advertising performance on Meta platforms. Thanks to artificial intelligence (AI), this technology promises to more quickly and intelligently sort the thousands of possible creative combinations on Facebook and Instagram.

Your next step: Adobe Customer Journey Analytics

shamelin@adviso.ca (Stéphane Hamelin) — Fri, 14 Nov 2025 16:30:53 GMT

Do you already use Google Analytics 4 but find that your analytics questions are becoming increasingly complex and more strategic? Learn how Adobe Customer Journey Analytics (CJA) lets you take things a step further by providing an omnichannel view of the customer journey.

With AI controlling Google Ads, what if marketers lose their expertise?

Nathan Cialec — Mon, 15 Sep 2025 21:35:54 GMT

Inspired by Digital Marketing in an AI World by Frederick Vallaeys

Shopify e-Commerce Tracking: Solutions for 2025

egourdin@adviso.ca (Ellody Gourdin) — Tue, 17 Jun 2025 19:47:24 GMT

Since April 2025, Shopify has been changing the game when it comes to e-commerce tracking. Traditional integrations based on checkout.liquid and confirmation scripts will slowly be disappearing.

Salesforce Data Cloud: Enhance your Google Analytics 4 (GA4) data

mtraore@adviso.ca (Moulaye Traore) — Mon, 02 Jun 2025 19:31:50 GMT

Are you using Salesforce (SF) Data Cloud or are you planning on integrating it into your marketing technology (MarTech) stack? You’re doubtless already familiar with how the platform can enhance your strategies through its 360-degree customer view and AI-based chatbots.

4 MarTech trends that are redefining the future of marketing

vbergeron@adviso.ca (Valérie Bergeron) — Mon, 19 May 2025 12:00:00 GMT

As the digital transformation speeds up, marketing technologies (MarTech) are evolving at an unprecedented pace.

Content Security Policy (CSP): Is your web security blocking your data?

aqueffeulou@adviso.ca (Axel Queffeulou) — Wed, 14 May 2025 15:50:36 GMT

Today, content security policies (or CSPs) are considered indispensable to protecting your websites and applications against potential attacks, such as the injection of malicious scripts.