Conseils

Is your loyalty program measuring the right KPIs?

hlaroche@adviso.ca (Hans Laroche) — Tue, 09 Jun 2026 00:15:01 GMT

After spending 30 years in loyalty, I’ve made a worrying observation: Loyalty programs are often managed using the wrong KPIs.

The New Rules of Retail in the Age of AI

nvilleneuve@adviso.ca (Nicolas Villeneuve) — Wed, 20 May 2026 20:25:15 GMT

We recently attended eTail Toronto, a leading North American retail conference that brings together hundreds of e commerce, marketing, and technology leaders each year to discuss the transformations reshaping the industry.

Why integrate gamification into a loyalty program?

hlaroche@adviso.ca (Hans Laroche) — Tue, 13 Jan 2026 18:07:27 GMT

Steps for integrationCanadians are increasingly participating in gamification activities within loyalty programs.¹

Top 10 best loyalty programs in Canada

hlaroche@adviso.ca (Hans Laroche) — Mon, 22 Dec 2025 22:02:14 GMT

Technology is evolving, as are consumer expectations. That means loyalty programs are changing too.

How artificial intelligence is transforming customer experience (CX)

hlaroche@adviso.ca (Hans Laroche) — Fri, 14 Nov 2025 15:35:02 GMT

For a long time, artificial intelligence (AI) was perceived as a futuristic vision. Today, AI is no longer just a possibility—it’s become a lever for operational efficiency.

Uncertain times: How can (and must) B2C brands adapt?

pboutin@adviso.ca (Philippe Boutin-Lizotte) — Fri, 26 Sep 2025 14:44:45 GMT

In recent months, the political climate has shifted the concerns of Canadians from “The cost of groceries has really gone up” to “Am I going to be able to keep my job?”

The era of AI and instant answers: How to reposition your brand to exist without clicks

mgagnier@adviso.ca (Martin Gagnier) — Mon, 11 Aug 2025 14:39:21 GMT

Search behaviours are changing fast. With the rise of ChatGPT, Gemini, Copilot, and the answers produced by Google’s new artificial intelligence (AI), AI Overviews, users are finding what they’re looking for without even having to click on a search result. For brands, this will lead to a gradual loss of organic visibility.

The fall of the Bay: What retailers should learn from it

vbergeron@adviso.ca (Valérie Bergeron) — Thu, 27 Mar 2025 16:13:54 GMT

The announced closure of Hudson’s Bay stores marks the end of an era for arguably the most emblematic brand in Canada’s retail landscape. While this loss saddens many nostalgic consumers, including myself, it also underscores an inescapable truth: the need to innovate and adapt your business model for the digital era.

8 trends in loyalty in 2025

hlaroche@adviso.ca (Hans Laroche) — Fri, 21 Feb 2025 16:32:03 GMT

Given that over 19 loyalty programs have a presence in Canadians’ wallets¹, which represents significant growth in recent years, companies cannot afford to shelve their programs. To be regularly used by its members, a good loyalty program needs to evolve and find a way to distinguish itself in the marketplace.

Accessibility in email marketing: Principles and best practices for effective communication with all of your customers

ldealmeida@adviso.ca (Lucie De Almeida) — Thu, 29 Aug 2024 16:11:32 GMT

Ever had the frustrating experience of opening an email on your mobile device only to be unable to access its content because the call-to-action buttons are inaccessible?