Affaires

The two aspects of loyalty program performance

hlaroche@adviso.ca (Hans Laroche) — Mon, 21 Jul 2025 20:31:29 GMT

Most articles and discussions on the topic of loyalty programs are essentially about their design. Program parameters such as strategy type, reward levels, benefits, etc. are the topics being discussed. Often it is the visible elements of a program that are most often mentioned when it comes to customer experience (CX).

The top 10 best loyalty programs in Canada in 2024

hlaroche@adviso.ca (Hans Laroche) — Thu, 05 Dec 2024 15:20:38 GMT

This past fall, R3 Marketing and Adviso, in collaboration with Ad hoc Research, unveiled the 7^th edition of LoyalT, the most comprehensive study of loyalty program performance in Canada. This year, the study evaluated over 80 programs based on responses from 10,000 Canadians. Discover who made it into the top 10 list of best loyalty programs in Canada in 2024.

Overview
LoyalT Score
Top Programs in 2024
Top Programs by LoyalT Index
Top 10 Takeaways

How to create a 360-degree view of your customer in Snowflake

gwagner@adviso.ca (Guillaume Wagner) — Tue, 21 May 2024 21:41:06 GMT

Comment créer votre vue client 360 dans Snowflake

Snowflake is currently the most popular data warehouse on the market. Its growth in the past five years has been impressive (from $600K to $2.8B in four years). While there are many good reasons to adopt this tool, Snowflake’s main strengths lie in three areas:

A Culture of Testing: Establishing a Successful Team and A/B Testing

agarde@adviso.ca (Alexandre Gardé) — Wed, 08 May 2024 17:44:13 GMT

Experimentation and A/B testing are essential tools of the modern business world. They allow companies to make decisions based on actual data instead of opinions or assumptions (we discuss the challenge of dealing with HiPPO here).

10 reasons to entrust your SEO to experts

nmadore@adviso.ca (Nicolas Madore) — Fri, 09 Feb 2024 18:28:54 GMT

In today's digital world, where search engine ranking can make or break a business, search engine optimization (SEO) has become a necessity. However, the increasing complexity of SEO means that it is often more judicious to delegate it to professionals in the field. We give you 10 reasons to entrust your SEO to experts.

SEO trends and forecasts for 2024

tlerouxribezzo@adviso.ca (Tyffanie Le Roux Ribezzo) — Mon, 05 Feb 2024 19:17:13 GMT

There were many surprises in 2023 in terms of SEO, given the continual changes made to the Google algorithm, the launch of Search Generative Experience, changes in the economy and a lot of other developments.

Will SEO be a calmer field in 2024, or was last year just a taste of what’s to come?

Here are the trends and our forecasts for 2024, which is shaping up to be just as interesting as 2023.

SEO as a preferred ally for customer-centric marketing
Generative AI with Search Generative Experience
The integration of AI into processes
The importance of structured data
An evolving view of data and performance
Notable search behaviours

How to choose the right SEO agency in Quebec?

mgagnier@adviso.ca (Martin Gagnier) — Wed, 24 Jan 2024 14:17:42 GMT

Discover the essential elements to consider when choosing an SEO agency in Quebec to optimize your online visibility and achieve your marketing goals.

Customer-centric marketing’s big comeback

mtraore@adviso.ca (Moulaye Traore) — Tue, 16 Jan 2024 20:20:38 GMT

Customer-centric marketing never really exited the spotlight. Consumers’ desire to protect their privacy, the various laws to enforce respect for that privacy and technological changes to reduce online profiling (the end of third-party cookies) have amplified the importance of this marketing philosophy. For three years, the concept has gained in importance as a solution for maintaining and increasing companies’ business performance within a shifting digital context.

Should you hire an SEO agency or an in-house SEO specialist?

mgagnier@adviso.ca (Martin Gagnier) — Thu, 07 Dec 2023 03:16:17 GMT

With the deprecation of third-party cookies disrupting traditional advertising targeting tactics and the arrival of Law 25 in Quebec, SEO has gained in importance.

Given the current context of data loss, the impact of new rules for SEO shouldn’t be taken lightly considering the crucial role it plays in attracting qualified traffic and maximizing your visibility online. To cope with the new challenges that have arrived on their doorstep, companies are facing a dilemma: Is it better to hire an external SEO agency or an internal SEO resource?

Each option has its advantages and disadvantages, and the answer depends on a number of factors.
In this article, we’ll explore these options in-depth and provide you with all the information you need to make an informed decision based on your specific needs.

SEO Agency : Summary of advantages and disadvantages
SEO Agency : Main advantages
SEO Agency : Main disadvantages
In-house SEO specialist : Summary of advantages and disadvantages
In-house SEO specialist : Main advantages
In-house SEO specialist : Main disadvantages
How can you make the right choice?

Hiring an SEO agency

2023 LoyalT study webinar

hlaroche@adviso.ca (Hans Laroche) — Thu, 16 Nov 2023 13:04:03 GMT

The LoyauT study is back! Adviso and R3 Marketing are proud to present the 6th edition of LoyauT, the most comprehensive study of loyalty program performance in Canada, in partnership with the Association of Canadian Advertisers (ACA).